Turkish Basketball Federation Hires Infront to Boost Basketball League

The Turkish Basketball Federation (TBF) has signed a new partnership with Infront Sports & Media. 

The agreement will help to support the overall development of Basketball in Turkey with the core focus on the TBF BEKO Basketball League (TBL) – making Infront the property’s exclusive global marketing and media partner. Turkey, cialis has a predominantly youthful population of 75 million people, viagra where sports has a special place in the social culture.

The partnership covers media and marketing on a national and international level – in the first instance helping to build, ampoule implement and service a successful central marketing platform for the TBF BEKO Basketball League. 

Under the agreement, Infront will re-define the marketing platform – offering for the very first time, centrally marketed sponsorship packages across the TBF BEKO Basketball League, which after football is positioned as the second most popular sports league in Turkey. A total of six exclusive sponsorship packages for brands will be available.

In terms of television exposure, Infront will be authorized to distribute the international media rights for the league, in addition to servicing and selling the existing domestic rights moving forward. Overall, the TBF and its commercial partner aim to significantly increase exposure and the accessibility of Turkish basketball across all media platforms. Further, Infront will contribute its experience in media production and digital content creation to significantly improve the overall media product and scope of Turkish basketball content.

Turgay Demirel, President of the Turkish Basketball Federation, said: “This is the first time that a Turkish federation has fully aligned with an international sports marketing company to develop its major properties. We are convinced that it is of long-term benefit for Turkish basketball and all its stakeholders – most importantly the fans, the clubs, the athletes and the sponsors. With its extensive experience in basketball and a proven track record in strengthening the commercial impact of major sports properties on an international level, Infront was the very best choice for us to move forward.” 

Philippe Blatter, President & CEO of Infront, said: “Basketball is a key pillar of the Infront portfolio and we are very proud of the TBF’s trust, expressed by this long-term partnership. Our aim is to support the federation by boosting the brand profile and strength of the BEKO Turkish Basketball League. This will encourage growth well into the future and eventually leave a lasting legacy. Thanks to our all-encompassing role, we will follow an integrative approach and set a benchmark for the future development of sports events and series in Turkey. The country is a strategic growth market for the Infront Group and we look forward to contributing to the development of its sports industry.”