Ticketmaster to Open Ticket Marketplace for New York Yankees

Major League Baseball’s New York Yankees announced that it is partnering with Ticketmaster to create “Yankees Ticket Exchange,” the only official online resale marketplace for Yankees fans to purchase and resell tickets to Yankees games. 

“Yankees Ticket Exchange” can be accessed online through “My Yankees Account” for Season Ticket Licensees, and will utilize the resale platform powered by Ticketmaster’s integrated barcode transfer technology, which validates all tickets purchased to assure authenticity, and then reissues the tickets with new barcodes when the tickets are resold.

“The Yankees Ticket Exchange will be a safe, convenient, reliable and expedient way to purchase and sell guaranteed authentic Yankees tickets,” said Hal Steinbrenner, the Yankees Managing General Partner.

“It is unfortunate that unscrupulous resellers utilize deceptive practices and tactics and employ unofficial websites, all of which give rise to counterfeit tickets. Fans must be careful when purchasing from unauthorized websites as the tickets they are purchasing from the unauthorized resale websites could be counterfeit, stolen or otherwise void and as such will not permit the purchaser to be admitted into Yankee Stadium. We encourage fans to post and purchase tickets only through “Yankees Ticket Exchange,” the only authorized resale website for the Yankees and yankees.com,” said Steinbrenner.

To protect fans, “Yankees Ticket Exchange” is integrated with Ticketmaster’s exclusive barcode verification technology providing fans with the ultimate in security and convenience. Additionally, since “Yankees Ticket Exchange” is completely integrated with Ticketmaster, within minutes of purchasing tickets, most tickets will be instantly available for fans to print. Specifically, Season Ticket Licensees who manage their tickets through their “My Yankees Account” will be entitled to post their tickets by logging on to their “My Yankees Account.”

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