Telkom Continue’s Title Sponsorship of South Africa’s Knockout Trophy

South African state-owned telecommunications company, here Telkom has announced it will continue to sponsor the Telkom Knockout trophy, cialis a competition amongst 16 South African Premier Soccer League (PSL) teams for a further five years.

Although, sale the details of the agreement were not revealed, the deal extends the partnership Telkom had with the competition in 2006.

Telkom is one of four companies associated with the PSL that recommitted its sponsorship deal after it had expired in December. Both Absa and MTN renewed in August while Nedbank, sponsors of Nedbank Cup, is likely to extend its deal with the PSL.

“Telkom is an instantly recognisable brand and a major employer. We are a provider of the network and the technologies that serve as a catalyst for economic growth. We are an inextricable part of South Africa’s fabric. It is therefore fitting that we partner with the country’s’ most popular sport, football,” said Manelisa Mavuso, Telkom Managing Director, Consumer Services & Retail.

PSL Acting CEO, Ronnie Schloss added: “We are excited to announce renewal of what has been a successful partnership between the PSL and Telkom. In the last few years, we have enjoyed a good mutually benefiting relationship with Telkom. By renewing the vows tonight, we are once again vindicated in our belief that the PSL enjoys a special relationship with the corporate world. To Telkom, thank you for being such great partners. We look forward to building many more years of wonderful memories that will bring joy to the football supporters.”

With 16 competing sides to fight for this year’s trophy, the Telkom Knockout contains all Premier Soccer League teams against one-another in a knockout format, with 15 matches to be played before a winner is crowned after the final on 1 December 2012.