Tata Becomes IT Consulting Sponsor of 2012 New York City Marathon

Tata Consultancy Services, the leading IT services, consulting and business solutions organization, has been named a New York Road Runners (NYRR) senior sponsor and the exclusive IT consulting sponsor for the 2012 ING New York City Marathon to be held on Sunday, November 4, 2012. 

This is the third consecutive year that TCS has sponsored all three major U.S. marathons, including the 2012Boston Marathon (April 16) and 2012 Bank of America Chicago Marathon (October 7).

At the ING New York City Marathon, TCS will serve as the inaugural presenting sponsor of the Marathon Lounge held at the Time Warner Center, a new initiative that will be open to the public throughout the Marathon weekend. The lounge will serve to provide visitors at the Time Warner Center with a slice of the Marathon experience including an interactive treadmill activity, pre-programmed with the marathon course, and a photo booth with backdrops of the course.  In addition, there will be large plasma TV screens with continuous coverage of the marathon, free Wi-Fi internet service and mobile charging stations in a comfortable lounge setting.  TCS is also the presenting sponsor of the Blue Line Lounge, the VIP finish line hospitality event, which will be held on marathon day at the Marathon Pavilion.

“We are delighted to strengthen our partnership with NYRR and their premiere property, the ING New York City Marathon,” said N. Chandrasekaran, chief executive officer and managing director for TCS. “I greatly admire each and every participant who has held themselves to one of the highest standards of excellence and exhibited an unwavering determination. As a company, we strive to maintain many of the same values that these participants represent.”

The company is expanding its relationship with the New York Road Runners and will also serve as an Official Sponsor of the New York Road Runner’s Youth Jamboree and Mighty Milers Youth Programs.  The Youth Jamboree is a free, all-day program that introduces children to running, jumping and throwing events while Mighty Milers is a youth in school running program to get kids moving and prevent obesity and illness.

This year’s marathon will feature 35 runners on Team TCS.  In addition, a number of TCS employees will be competing in the New York Road Runner’s Dash to the Finish 5K on Saturday, November 3, 2012.

“Through our partnerships with the three major marathons in the United States, we have been able to share our company-wide mission of maintaining a healthy lifestyle and a commitment to well-being, excellence and achievement,” said Surya Kant, President, North America, UK and Europe for TCS. “These events, with their unifying nature, serve as a great platform for employee engagement and engagement with the wider community.”

In sponsoring these events and in keeping with TCS’ commitment to corporate sustainability, TCS will engage with runners, friends and family, and the broader community to share the company’s commitment to health and fitness, specifically in support of the education and prevention of diabetes. A growing problem, diabetes afflicts an estimated 346 million people worldwide and 8.3% of Americans. All proceeds raised by Team TCS at the ING New York City Marathon will go to theAmerican Diabetes Association.