Surfer Colin McPhillips Becomes Brand Ambassador for Salt Life

Salt Life today announced the addition of 3x Longboard World Champion, doctor  Colin McPhillips to its 2013 roster of brand ambassadors. 

McPhillips will receive an exclusive apparel and headwear deal. McPhillips will introduce and promote the Salt Life brand to an entirely new segment of consumers. Currently competing in the 2013 ISA World Stand Up Championships in Peru for Team USA, discount McPhillips is already officially clad in Salt Life apparel and headwear in competition as an official ambassador and member of team Salt Life.

In making the announcement, Richard Thompson, a Founding Partner of Salt Life, said, “It has been our dream to have a team of pro athletes that defines our brand vision. Collin joining our team gives Salt Life that extra boost in the surf industry as the sport is very core to our brand. Colin is really the whole package — hard core waterman, competitor and family man — and we are extremely excited to welcome him to the Salt Life family.”

Salt Life is an authentic sport, performance and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Salt Life Holdings selected IMG Worldwide in 2010 as its exclusive licensing agency to manage and grow the Salt Life brand.