Sale Sharks is proud to announce Bentley Manchester as the new naming partner for their premium level of hospitality at the AJ Bell Stadium.
The Executive Club, now known as the Bentley Executive Club is hosted by England, British Lions and Sale Sharks legend Mark Cueto and offers guests a unique combination of world class rugby and networking with some of the North West’s most prominent organisations.
Commercial Director Mark Cueto said: “Over the last few months we have worked really hard to create a truly premium match day experience for our guests whilst maintaining that traditional rugby club atmosphere. The Bentley Executive Club offers exclusive access to Sale Sharks players and coaches past and present, as well as members of opposition teams and other personalities.
“The support we’ve had so far this season has been phenomenal with all boxes sold out for the season. The partnership with Bentley Manchester makes perfect sense in terms of the alignment of our brands we are delighted to have them on board as naming partner.”
Managing Director of Bentley Manchester Jon Crossley of Bentley Manchester said: “We are all very proud at Bentley Manchester to become naming partner at Sale Sharks.The Club is totally unique in the North West as the only Aviva Premiership Rugby Club in our region. Similarly Bentley Manchester is in a similar situation within the motor industry in the North West. The coming together of our two brands is a perfect fit conveying our daring and dynamic heritage. Furthermore the exceptional hospitality on offer from Sale Sharks will be of keen interest to our customer base. We look forward to a very successful partnership and season.”
