Rogers Named Official Telecommunications Sponsor of Edmonton Oilers

Edmonton Oilers of the National Hockey League have agreed a multi-year partnership with Rogers Communications. 

Rogers will be the official telecommunications sponsor of the Oilers.

Rogers has acquired the official sponsorship and marketing rights for the Oilers, the Edmonton Oil Kings and Rexall Place, the home arena for the two clubs. Building on a multi-year investment in Alberta, this partnership continues Rogers’ commitment to Canadian sports and marks a new sponsorship era for the Oilers.

“We are proud to partner with the Oilers and as the new sponsor of the team we’re excited to bring the game experience to a whole new level that will connect Alberta sports fans like never before,” said John Boynton, executive vice-president and chief marketing officer, Rogers Communications. “Our partnership with the Oilers reinforces our longstanding commitment to Alberta, from the expansion of our LTE network and Rogers retail presence to supporting the province’s communities, youth initiatives and sports teams.”

The telecommunications sponsorship of the Oilers includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications. Rogers is also the presenting sponsor of Oilers television broadcasts, the Oilers Website and the Oilers Mobile App.  As Canada’s largest provider of wireless voice and data communications services, Rogers will leverage its extensive network and multiplatform content investments to enhance fans’ experiences of the games. Starting today, fans of the Oilers are encouraged to visit a Rogers retail location in downtown Edmonton to pick up a complimentary Oilers car flag.

“Our partnership with Rogers brings together two longstanding Canadian organizations that are dedicated to creating the ultimate experiences for hockey enthusiasts. Rogers is known as an industry leader, and we look forward to seeing that innovation play out on the ice for Oilers fans,” said Patrick LaForge, president and chief operating officer, Edmonton Oilers. “With Rogers, our fans, players and customers have an organization on board that is not only passionate about the game, but driven to take the sports experience to the next level.”