Procter & Gamble Ink Hockey Canada Partnership

Procter & Gamble today announced a partnership with Hockey Canada in a new four-year national partnership.

Under the agreement, dosage order P&G will support the advancement of hockey in Canada from grassroots to high performance programming including sponsorship of such events as the National Women’s Under-18 Championship, World Sledge Hockey Challenge, World Junior A Challenge, World Under-17 Hockey Challenge, TELUS Cup – Canada’s National Midget Championship, Esso Cup – Canada’s National Female Midget Championship and RBC Cup – Canada’s National Junior A Championship.

“When P&G supports an athlete, we also celebrate their mom because after all, champions aren’t born, they’re raised that way,” comments Thom Lachman, President, Procter & Gamble Canada. “By joining forces with Hockey Canada, we hope to inspire a new generation of up-and-coming hockey talent and spotlight those who help them achieve the pinnacle of their game – Hockey Moms.”

As the “Proud Sponsor of Hockey Moms,” P&G, the maker of brands such as Bounty, Tide and Gillette will provide Team Canada with funding and high performance products that match the strength and grit needed to face the world’s toughest competition on the ice.

“We’re excited to have P&G join our growing list of partners as we continue to develop Canadian hockey talent,” says Mike Ross, Chief Business Officer, Hockey Canada. “Their support will also give well-deserved recognition to the often overlooked, yet equally important, moms urging Canada’s rising hockey stars on.”