Philipp Hasenbein to Head Up New European Soccer Platform for Lagardère

Lagardère Unlimited has announced it will combine its European football activities to create a new soccer platform and has appointed Philipp Hasenbein to oversee the business. 

The creation of this platform is another step by Lagardère Unlimited, recipe to strengthen the European football business within the network. The overall responsibility for European football business takes over Philipp Hasenbein addition to his role as Managing Director of SPORT FIVE Germany.

As the sole shareholder of SPORT FIVE Lagardère Unlimited is present in several European countries. In Germany and France SPORT FIVE is the market leader among sports rights agencies in other countries markets, cough the business is growing constantly. By creating a strong pan-European football platform international synergies can be exploited even better and bring in more than 300 marketing and sales experts their experience even better.

As “Head of European Football” Philipp Hasenbein is responsible for the expansion of the European football business within the Lagardère Unlimited network. Philipp Hasenbein has worked for the company since 1995 and since July 2008 became the Managing Director of SPORTFIVE GmbH & Co. KG.

Alain Lemarchand, Head of Lagardère Unlimited Europe and Africa, is excited about the future possibilities: “By creating a pan-European platform, we can drive our football business in Europe. Our key goal of this is to offer our customers even more valuable partnerships and innovative services. I trust Philipp fully to lead this project together with the Lagardère Unlimited teams to success.

Philipp Hasenbein added: “We want to strengthen our leading role in the European football market sustainably. I am convinced that we will grow even stronger with an integrated, high-performance platform and can meet the needs of our partners, rights holders and sponsors better yet at the same time. I look forward to this pioneering role.”