PGA Tour Golfer Matt Kuchar Signs Deal with Leading Vodka Brand

January 18, 2012

Grey Goose, a leading Vodka brand has announced today a collaboration with professional golfer Matt Kuchar, a three-time PGA Tour winner. 

Beginning this month, the celebrated athlete will serve as an official spokesperson for the Grey Goose golf program, a leading consumer activation platform for the brand. The announcement also marks a new and exciting era of “Grey Goose 19th Hole,” a Grey Goose Entertainment original television program exclusive to Golf Channel that has captivated golf enthusiasts for the past ten years.

“Grey Goose Vodka has maintained a long-standing commitment and a strong presence in the golf arena.  We are honored to welcome such a stellar athlete to the brand,” said Michelle D. Beauchamp, brand director of Grey Goose at Bacardi USA. “Matt Kuchar’s sportsmanship, athleticism and competitive drive represent the best of the sport of golf.”

As the Grey Goose golf spokesperson, Matt Kuchar will appear on the premier episode of the new “Grey Goose 19th Hole” on January 26 and represent the brand in all facets of its golf program which includes supporting retail point of sale, hosting meet-and-greet sessions at PGA Tour events and helping develop the Grey Goose Collection golf gear.

“As a longtime fan of Grey Goose off the course, I am really excited about joining the family and representing the World’s Best Tasting Vodka as an official spokesperson,” said Kuchar. “I am proud to be aligned with Grey Goose as the leading super-premium vodka brand continues its longstanding tradition in golf.”

Kuchar is the fourth-highest ranked American golfer in the world. Known as the all-American family man with a striking smile and wholesome demeanor, Kuchar has demonstrated arguably the most consistent golf performance on the course since 2009.  He is one of only two golfers to have had 20 top-ten finishes over the past two years and is the winner of three PGA Tour events. Kuchar was most recently a member of the victorious United States Presidents Cup and World Cup teams.

In 2010, Kuchar won the PGA’s Vardon Trophy and the PGA Tour’s Byron Nelson Award, both recognizing the player with the lowest scoring average, as well as the PGA Tour’s Arnold Palmer Award for leading the money list in 2010.