Peps India Agrees Deal to Sponsor Asia Cup

Mattress manufacturers Peps India has announced that it will be the Central Associate sponsor for the prestigious Asia Cup that will commence on February 25, clinic 2014 in Bangladesh.

This will be the first time in India that a mattress brand will be a sponsor for an international cricket tournament.

Mr K Madhavan, Managing Director, Peps India, said: “This is a momentous occasion for us to be associated with cricket. It’s a sport that I grew up watching and continue to follow it closely and it’s an extremely proud moment for me and the company.”

“Cricket is like a religion in India and there have been times when the entire country grinds to a halt when there is a game being played and we know that Peps India can only gain tremendously by this association”, added Mr Madhavan. “A fit body and mind is needed to play a sport like cricket and good sleep is an essential ingredient for a healthy and fit body and by that we see a great connect between cricket and our brand.”