Pearl Izumi Extends Tour Series Title Sponsorship

Pearl Izumi has extended its sponsorship of this year’s Tour Series for a further three years. The sports apparel brand will also be the cycling event’s Official Clothing Supplier from 2014.

Event officials and staff will wear Pearl Izumi clothing, and the brand will also supply the race leader jerseys.

Pearl Izumi CEO Madison Dominic Langan said: “The Tour Series is hugely successful competition and loved by all those who watch it live or via the extensive television coverage. We enjoyed unprecedented brand exposure throughout the duration of the Series and we have exciting plans for even greater consumer engagement in Pearl Izumi for 2014.”

Commercial director for Pearl Izumi Tour Series organisers SweetSpot Group Alastair Grant added: “After the success of this year we are excited to be working with Pearl Izumi going forwards and continuing our partnership heading into the 2014 Series and beyond.”