Panini Named Presenting Sponsor of 2014 NFLPA Collegiate Bowl

The NFL Players Association announced today that Panini America, sale the world’s largest sports and entertainment collectibles company, canada pills will serve as the presenting sponsor of the 2014 NFLPA Collegiate Bowl.

The third annual NFLPA showcase features some of the top draft-eligible talent in the country. The event will receive more than ten hours of coverage across ESPN platforms, culminating with the live broadcast of the game on ESPN2, which kicks off Saturday, January 18 at 6:00pm EST from the StubHub Center in Carson, CA.

“The NFLPA Collegiate Bowl and the events leading up to the game create a meaningful platform for us to engage tomorrow’s NFL players and to start developing long-lasting relationships with them that will benefit our trading cards and collectibles well into the future,” said Panini America CEO Mark Warsop.

As part of its presenting sponsorship, Panini America will be fully integrated into the week-long events leading up to the game as well as all marketing, advertising, and social media activations.

In addition, Panini and the NFLPA are planning marketing efforts as part of their ongoing partnership that will be announced closer to the NFLPA Collegiate Bowl.

“We are thrilled to have Panini on board for the NFLPA Collegiate Bowl,” said Keith Gordon, President of NFL Players, Inc. “Panini strives to create meaningful engagement with the most talented athletes in the world, and this opportunity enables them to reach those on the cusp of becoming NFL Players. This partnership puts Panini in the best position to build those relationships, and have an immediate impact on their business.”