NFL Teams up With Sportradar in Multi-Year Deal

The National Football League (NFL) has signed a multi-year agreement with Sportradar US.

Sportradar will become the NFL’s exclusive distributor for official real-time scores, medicine player statistics and play-by-play data (Game Statistics and Information System/ “GSIS”) as well as the NFL’s proprietary Next Gen Stats.

“We look forward to our partnership with Sportradar US, find ” said Vishal Shah, VP of Media Strategy and Business Development at the NFL.

“Statistics are core to the fan experience, and being able to broadly deliver new, differentiated viewpoints is compelling. Next gen stats is an exciting initiative that adds tremendous breadth and depth to our sport.

“The ability to partner with Sportradar US, with its focus on technology and high quality data distribution, enables the NFL bring these great experiences to the rapidly growing sports data market and our fans.”

Ulrich Harmuth, President of Sportradar US said: “Coming right after our decision to rebrand SportsData as Sportradar US, this deal is an important milestone for our company and in particular underlines our commitment to securing a leading position in the U.S. sports data market.

“We are thrilled to partner with the NFL in developing a completely new data category that will boost the fan experience as well as improve how the NFL and its partners interact with their fans.

“At Sportradar we pride ourselves on being both a development and a technology partner to leagues and customers, and we are looking forward to working hand in hand with the NFL and exploring all the innovative possibilities this partnership opens up for both organizations.”

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