New Balance Becomes Official Athletic Footwear & Apparel Sponsor of Rome Marathon

American footwear manufacturer New Balance announced the signing of a multi-year sponsorship deal with the IAAF Gold Label Rome Marathon.

The company will serve as the official athletic footwear and apparel sponsor starting with the 20th anniversary Maratona di Roma, order which will be held on Sunday March 23rd 2014.

“New Balance is thrilled to become the official footwear and apparel sponsor of the Maratona di Roma, Italy’s leading marathon with global appeal and status,” said Alan Hed, Executive Vice President International at New Balance. “New Balance stands as one of the fastest growing global athletic brands and this celebrated marathon will allow us to continue expanding our international presence in running and highlight our innovative footwear and apparel as we look to support athletes of all abilities”.

As the official footwear and apparel sponsor of the Maratona di Roma, New Balance will showcase their performance running collection at the Marathon Sport Expo and as the exclusive merchandiser of the race New Balance will be offering a new line of Maratona di Roma official running gear including the New Balance – Maratona di Roma special edition running shoe to mark the sponsorship arrangement.

Race officials and volunteer staff will be outfitted in New Balance products and the company will co-ordinate regional retail promotions and advertising activities around the race. The new line Maratona di Roma official New Balance gear will be available on-site at the Marathon Sport Expo, at retail and on-line.

“We are thrilled to welcome New Balance as a sponsor. It is a unique match: one of the world’s most enduring running brands associated with the Eternal City.” Observed Enrico Castrucci, President of the Maratona di Roma.