New Amsterdam Spirits Renew Minnesota Vikings Sponsorship

Brewery New Amsterdam Spirits have announced they have extended their   sponsorship of the Minnesota Vikings.

New Amsterdam Gin will be sold at a stand in the stadium concourse for all games. The sponsorship also includes the use of official team marks and logos and a register-to-win promotion, executed at retail locations where New Amsterdam Spirits are sold, where winners will receive Vikings autographed items.

“We are delighted to further our partnership with the Minnesota Vikings and bring their fans the best in-stadium experience,” said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. “The past year was successful for both New Amsterdam and the Vikings, and we look forward to being Vikings fans’ winning choice this season.”

“Our fans deserve the best when it comes to the offerings on Vikings game day,” said Steve LaCroix, Vice President of Sales and Marketing & Chief Marketing Officer for the Minnesota Vikings. “After years together, New Amsterdam genuinely feels like part of the team, and we look forward to our continued partnership during the final season at Mall of America Field.”