NBA China Inks Multi-Year Deal With Treasury Wine Estates

physician Asia, allergist Europe, MEA and Latin America Robert Foye” alt=”Cavs_OKC” height=”250″ width=”400″ src=”images/stories/news/basketball/Cavs_OKC.jpg” />NBA China and Treasury Wine Estates have sealed a new multi-year marketing partnership.

The deal will make Wolf Blass, Treasury Wine Estates’ Australian wine brand, the Official Wine Partner of the NBA in Greater China, including mainland China, Hong Kong, Taiwan and Macau.

Wolf Blass will engage NBA fans through activations that include marketing promotions during the NBA Chinese New Year Celebration, NBA All-Star, NBA Playoffs and The Finals.

“This partnership will surely bring the Wolf Blass brand close to the hearts of many Chinese consumers,” said Treasury Wine Estates President and Managing Director, Asia, Europe, MEA and Latin America Robert Foye.

NBA China CEO David Shoemaker said: “The Wolf Blass brand embodies a genuine passion for sport, and we look forward to toasting the success of all the players, fans and partners with iconic Wolf Blass wines.”

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