McVitie’s Extends AC Milan Partnership

Biscuit brand McVitie’s has renewed their partnership with the AC Milan for the 2014/15 season.

For the past two seasons, the brand has invested in the sponsorship of AC Milan as an Official Partner.

At the end of July 2014, McVitie’s Digestive renewed its sponsorship agreement with AC Milan passing from an Official Partner to a Premium Sponsor, a sign of its great interest in AC Milan and potential in terms of brand visibility. 

As part of the deal, McVitie’s will be making a cake made with its own delicious Digestives.

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