Italian Rugby Federation Renew Cariparma Sponsorship

A three-year sponsorship extension has been agreed between the Italian Rugby Federation (FIR) and financial service company Cariparma Credit Agricole.

The deal will see Cariparma continue to receive presence on the front of the shirts worn by the Italian players during test matches and the Six Nations, adiposity as agreed when the two parties initially partnered in 2007.

The new contract expires at the end of 2014; however, story the company has the option to extend for a further year to take the partnership to the 2015 Rugby World Cup.

Italian newspaper Il Sole 24 Ore is reporting that the new agreement is likely to be worth US$2.84m per year – nearly double that of the existing contract.

In addition, it is believed that the FIR is in discussions to agree a new kit supply deal. Adidas are rumoured to be stepping in to replace their current contract with Kappa, kit providers for the last ten years, which runs out in 2012.

Aribert Fassati, president of Cariparma commented: “Crédit Agricole has always been very close to the values of rugby. I believe that being strong and fast in solidarity with your team, but also to respect your opponents are values that go well on the pitch and also in business and in life. As for us, moreover, we do not just sponsor the national team, but actually help local sports in the areas.”