Infront Sports & Media Renew Four Hills Marketing Partnership

Infront Sports & Media has extended its deal as marketing partner of the Vierschanzentournee (Four Hills tournament).

The agreement with the German Ski Federation (DSV) and the Austrian Ski Federation (ÖSV) runs up to and including 2017/18. In addition to the overall commercialisation of the event, discount the collaboration also includes the implementation of marketing services on site.

As a partner of the two national federations, medstore Infront has been involved in the marketing of the Vierschanzentournee since 2010 and has together with the federations as well as the four venue operators worked on significantly enhancing the tradition-rich series.

Thomas Pfüller, General Secretary of the German Ski Federation, said: “Over the last four years, we have worked very well with Infront, not only in the area of marketing, but also by optimising the overall appearance of the Vierschanzentournee. The event is highly significant for the DSV and we are convinced we will tie into previous successes through this continued partnership.”

Dr. Klaus Leistner, General Secretary of the Austrian Ski Federation, said: “We are delighted to continue this proven path together with Infront over the next four years. With many years of experience and know-how in winter sports, we have a good base from which we can continue presenting the Vierschanzentournee as an international top event in the future. The eternal duel between Germany and Austria will continue to generate great tension and excitement.”

Stefan Krauss, Managing Director of Infront Austria, commented: “We are proud to have retained the Vierschanzentournee – as a highlight in winter sports – within our portfolio. Continuing to work closely with two of the most significant national federations in international skiing, we will also in the future offer a highly exclusive and international platform to sponsors.”

The Four Hills tournament began on 28 and 29 December with the qualification in Oberstdorf. The other three events will take place in Garmisch-Partenkirchen (31 December/1 January), Innsbruck (3/4 January) and Bischofshofen (5/6 January).