IndyCar Agrees New Partnership with Technology Company XYG

IndyCar announced today it has entered into a partnership with XYQ, order order | which will see the augmented technology company and application service provider named as the entitlement sponsor of the June 15-16 Milwaukee IndyFest at the Milwaukee Mile.

The IZOD IndyCar Series race at the historic oval in West Allis, health Wis., diagnosis will be named the Milwaukee IndyFest Presented by XYQ.

XYQ will create a wireless application called the Milwaukee IndyFest WayFinder, designed to help fans navigate at-track activities through geo-coordinate technology. The smartphone application will be available for download in the Android Marketplace as well as at iTunes.

“The Milwaukee IndyFest is a great opportunity to utilize our technology to help modernize the guest experience at the oldest track in the country,” said John Marcum, founder, XYQ Inc. “This real-time application service will allow fans to find everything they need at the track to ensure they don’t miss out on any of the on- and off-track action during race weekend. We feel the synergy between the sport and our company is a great way to highlight our technology in a way that will benefit the fans.”

Under the agreement, XYQ will be the official Augmented Technology and a New Media Partner of INDYCAR, the sanctioning body of the IZOD IndyCar Series and Firestone Indy Lights.

“The technological capabilities we will see from XYQ at Milwaukee are just the start of how we can activate this new partnership to further enhance the at-track experience,” said Greg Gruning, executive vice president, corporate business development, INDYCAR. “The combination of XYQ’s high-speed, real-time capabilities and cutting-edge technology are a great fit for our sport, and we are excited for the opportunities that lie ahead for this partnership.”