Indianapolis Motor Speedway Launches New Marketing Campaign for Indy 500

Indianapolis Motor Speedway have launched a new marketing campaign which will allow fans to interact with the Indianapolis 500 through the #Indy500or Bust campaign.

The unique campaign, which runs through May 31, encourages fans to upload pictures of their personal journeys to “The Greatest Spectacle in Racing” on popular social media platforms such as Instagram, Facebook, Twitter and Pinterest. Photos can depict either their actual trip to IMS every May or important parts of their life that attracted them to the great race.

Fans can use a special artwork kit, including instructions and art, for a homemade #Indy500or Bust cardboard sign to be featured in their uploaded photos. The sign is the focal point of the campaign and will appear on billboards, in print and be referenced throughout Month of May activities at IMS.

Instagram users can upload photos and tag themselves on an interactive map with a special hashtag, #Indy500orBust. Fans who claim their photos will have the chance to win an Ultimate VIP Experience at the 2014 Indianapolis 500.

“The Indy 500 is an aspiration for fans and drivers,” said Jarrod Krisiloff, IMS senior director of marketing. “The #Indy500orBust campaign empowers fans to be advocates of why the Indy 500 is such an epic event. Pictures are worth a 1,000 words, and we are excited about incorporating Instagram into the campaign because it allows our fans and drivers to show their journey to ‘The Greatest Spectacle in Racing’ in a fun and viral way.”