ICC Secures Royal Stag Partnership

The International Cricket Council (ICC) has announced a five-year agreement with Royal Stag, the Indian whisky manufactured and distributed by Pernod Ricard.

The deal, which runs until 2023, confirms the Indian brand as an official sponsor of the upcoming international cricket’s big-ticket events – the ICC Cricket World Cup, ICC T20 World Cup and ICC World Test Championship.

ICC Chief Executive David Richardson (centre in photo) said: “The ICC is pleased to welcome Royal Stag on board as our Proud Partner. We look forward to working together for the next five years in delivering a meaningful experience to the one billion plus adult cricket fans across ICC global events.”

Guillaume Girard-Reydet, MD, Pernod Ricard India (left in photo), said : “We are delighted to have partnered with the prestigious International Cricket Council for the coming five years. We are looking forward to an action-packed partnership, which includes two events in India. As India gets ready to host these upcoming tournaments, this partnership firmly cements our position in the international sports arena. We continue to stay committed to the sport and cherish the spirit of the game.”

Kartik Mohindra, CMO, Pernod Ricard India, said: “Royal Stag has always stood by its brand philosophy of “Make It Large” – inspiring people to dream large and be the creators of their own destiny. Our journey with cricket started in 2000 and since then we have only strengthened our brand associations with the sport, creating a huge impact on cricket fans across the country.”