Huddersfield Town Partners with Leading Fitness Equipment Brand

Huddersfield Town’s have secured a new partnership with Life Fitness with the leading fitness equipment brand set to improve the gym facilities at Canalside Sports Complex, the Club’s official training ground.

Life Fitness is the number one fitness equipment brand in health clubs worldwide, supplying both commercial and domestic gym equipment across the globe. Based in Cambridgeshire, they are a new business partner of ‘The Yorkshire Club’ heading into the 2012/13 npower Championship season.

Part of the new deal will see Life Fitness supply Canalside’s gym with new, high-spec equipment from their ‘activate’ series over the coming months including seven treadmills, 10 bikes, five cross trainers, three rowing machines and a pulley resistance machine.

Huddersfield Town’s Commercial Director Sean Jarvis was delighted with the deal: “We’re delighted that Life Fitness has come on board with the Club. Like so many of our partners they are an industry-leader in their market and that fits perfectly with our own ethos – we want to be the trend-setters in football.

“I’m also delighted that this new partnership will further improve the facilities for the members at Canalside Sports Complex. Their fantastic equipment will add to the gym facilities at the complex and go hand in hand with the other dramatic improvements that are happening at the facility right now.

“The commercial team at the Club cannot wait to begin working with Life Fitness over the coming months and years; we’re looking forward to our relationship evolving and growing.”

Dave Pullen, Channel manager North, Life Fitness UK, commented: “Life Fitness is delighted to be working in partnership with Huddersfield Town Football Club and to be installing the fitness equipment at their newly refurbished fitness suite within the Canalside Sports Complex. By working closely with them and listening to the club’s needs, we were able to provide a package that perfectly matched the requirement, introducing our latest range of cardiovascular equipment – the Life Fitness Activate Series.

“This will enable their players to train efficiently and effectively off the pitch, improving fitness levels ahead of those all-important games. We are looking forward to developing the relationship with Huddersfield Town Football Club further.”