Helly Hansen to Sponsor British Sailing’s Team Concise

Technical sportswear brand, ed Helly Hansen, discount | has announced it will be the Official Clothing and Footwear Sponsor for British sailing team, generic Team Concise which particpates in the Class 40 which is recognised by the International Sailing Federation.

Team Concise is also supported by one of Helly Hansen’s most prestigious Apparel Partners, Aspen Ski Company.

Team Concise is a crew of highly successful young British sailors with a passion for offshore racing. In recent years the crew have enjoyed a number of victories with their Class 40 race boat – Concise 2.

Helly Hansen will be kitting out Team Concise in its unrivalled three layer clothing system to ensure the crew remain warm, dry and protected when facing volatile conditions at sea. In addition, Helly Hansen consultants will be on-hand to offer advice to the team as they prepare to participate in some of the world’s most iconic offshore races.

Erik Burbank, Vice President Global Marketing of Helly Hansen, said: “Helly Hansen is passionate about the sport of sailing and is excited to be working with Team Concise. Sailing is a dynamic sport and the Class 40 is a physically demanding boat. The crew find themselves using short bursts of intensive activity, often followed by hours of sitting there driving, whilst exposed to the elements. Therefore our technical kit, designed to regulate the body’s temperature throughout those extremes, is essential. Staying comfortable lets them focus on the job and will help them to win races. Our goal is to provide Team Concise with the confidence they need when it matters, by equipping them with the best technical clothing and footwear.”

Jeff Hanle, Director of Public Relations for the Aspen Skiing Company, says: “We are thrilled to be partnering Team Concise. The focus they have for such young people is quite amazing. They are clearly passionate about their offshore racing and are just as passionate about Aspen. That is what makes them ideal brand ambassadors for our resort. We wish them luck on the water and we can’t wait to see them back here on the snow.”