Head of Marketing and Media, City Football Group

January 24, 2017

Location: Shanghai, China

Closing Date: Open until Filled

Overview:

Key Responsibilities

Develop Fan Growth & Engagement Strategy

  • Develop a 3 year strategic plan to grow MCFC fan base in China.
  • Identify key objective, drivers, and key success factors for fan base growth.
  • Build a 12 month integrated marketing execution plan.

Understand the Market & Consumer Insights

  • Obtain market and consumer insights thru market research and intelligence on China football market and fans trend, behaviour, and opportunities.
  • Carry out regular tracking on key performance of MCFC / CFG brand in China.

Develop Media and Content Plan

  • Understand the media landscape and various digital and social media platforms in China.
  • Build a content driven media strategy to maximize MCFC awareness and engagement on relevant media platforms.
  • Identify and propose media cooperation and partnership opportunities.
  • Manage the implementation of media plan.

Supervise China Social Media Work Streams

  • Work closely with the MCFC Chinese social media team to ensure quality and effectiveness of MCFC social media content works on Weibo and WeChat.
  • Integrate social media content into overall China marketing concept, campaigns, and calendar to create deeper fan engagement.
  • Monitor and improve Social Media KPIs.

Manage and Strengthen Media Relationship

  • Develop and build strong network and relationship with top Chinese media (CCTV, Tencent, PPTV, Super Sports, etc.).
  • Create and secure strategic media partnership programs with top Chinese media platforms, and manage the partnership implementation on operational basis.

Agency Management

  • Manage agency briefing, planning, communication, and evaluation.
  • Maintain strong agency network and relationship in the market.

Budget Management

  • Develop annual marketing and operational budget.
  • Assist CMO and MD to manage marketing spending and budget control and analysis.

Team Management and Development

  • Supervise subordinates on daily basis, as a team leader.
  • Provide coaching and mentoring to the team.
  • Develop bench talent for CFG organization.

General responsibilities

  • Compliance with Club policies.
  • Compliance with the Club’s health and safety procedures.
  • To undertake such other duties as may be reasonably expected.
  • To maintain professional conduct at all times.

 

Skills & Experience Required

Essential:

  • Minimum 8 years of full time experience in marketing, media, PR or other relevant areas.
  • Proven record of managing a team of social media and content development.
  • University Degree educated, in Marketing, Advertising, Media, PR or another relevant subject.
  • End to end knowledge and experience of creating and managing B2B and B2C marketing campaign.
  • Knowledge of China media landscape and relevant experience in working with key media.
  • Experience in working to and managing a marketing budget.
  • Proven marketing experience in a relevant role/industry.
  • Creativity and confidence to pitch ideas and be proactive.
  • MS Office – Powerpoint, Excel and Word.
  • Strong English and Chinese grammatical, spelling, proofreading and writing abilities.
  • An eye for great graphic design and branding.
  • General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working etc.
  • Well organised, analytical and a self-starter with good time management and strong attention to detail.
  • The ability to adapt quickly to changing priorities, and manage several projects at one time.
  • Creative problem-solver with an entrepreneurial spirit.
  • Ability to work quickly and efficiently under pressure.

Desired:

  • In-house experience of content development.
  • Agency-side experience of marketing & PR.
  • Experience of marketing events or hospitality.
  • Proven record of experience in a particular field, profession or specialism.
  • Experience in sports industry.
  • Post Graduate with marketing & media qualifications.

How to apply: visit http://www.sportsrecruitment.com/jobs/details/2468/head-of-marketing-and-media-china