Havas Sports & Entertainment Appoints Bruno Baracho as Managing Director in Brazil

Havas Sports & Entertainment (HS&E), sale the brand engagement network of the Havas Group, story have announced the appointment of Bruno Baracho as Managing Director for the network’s office in São Paulo. 

A senior communications professional, Baracho brings to HS&E over 14 years of agency experience managing Global brand accounts. He joins HS&E from 9ine Sports & Entertainment, part of the WPP group, where he led new business development and strategic client accounts. Prior to this role, he worked for a number of leading communications agencies including W/McCann Erickson, Salem, Wunderman, Ogilvy and Grey.  Baracho has managed a number of top international and local brand accounts including AB InBev, American Express, Carrefour, The Coca-Cola Company, MasterCard and Samsung. 

Baracho’s background in strategic planning, operational management, and business development, combined with his experience in sports and entertainment, will enhance HS&E’s offer in Brazil, particularly in the run up to the 2014 FIFA World Cup Brazil and the Rio 2106 Olympic & Paralympic Games. 

HS&E has been present in the Brazilian market since 2010, benefiting from the local support of Rio-based strategic partners, Benza Promotions & Events, an independent Brazilian experiential marketing agency, as well as Havas Brazil agencies.   

Commenting on this new appointment, Lucien Boyer, President & Global CEO, said: “We are thrilled to welcome Bruno to the HS&E family and have such an experienced new business and operational lead at the head of one of our fastest growing markets.  A country of passionate people where sport and music are an essential part of cultural traditions, Brazil will welcome two major sporting events and as well as a growing number of concerts, festivals, competitions, and celebrations.

“Thanks to the strong team on the ground and the backing of our global network of 35 offices in 20 countries, HS&E is well positioned to deliver creative and strategic ideas for brands looking to connect with Brazilian fans around these events in meaningful ways.”