Golf World China Becomes Official Media Partner of the European Tour

The European Tour has confirmed that Golf World China will be an Official Media Partner of theirs after a three-year agreement was signed.

The aim of the partnership is for the European Tour brand to develop further in China, health where 44 European Tour events have been hosted.

As a part of the deal, apoplectic Golf World China will publish a section dedicated to European Tour content in each monthly edition.

Ben Cowen (pictured left), The European Tour’s Deputy Director of International Policy, said: “China is a country with which we have enjoyed a strong relationship for more than 12 years now, so we are delighted to be able to further this development through this exciting new partnership with Golf World China.

“As our Official Golf Magazine Partner in China, we look forward to working together with Golf World China to help keep Chinese golf fans informed about all of the latest news and developments on The European Tour.”

The European Tour returns to China in October

In addition to December’s Hong Kong Open and the Volvo China Open, the European Tour will return to China twice more on the 2014 Race to Dubai.

The BMW Masters and WGC-HSBC Champions will take place in consecutive weeks in Shanghai at the end of October and start of November.

James Lee (pictured right), Executive Chief Editor of Golf World China, said: “More and more Chinese golf fans pay close attention to The European Tour, not only during the Hong Kong Open, Volvo China Open, BMW Masters, WGC – HSBC Champions and the two Challenge Tour events, but also because its power of global influence.

“The co-operation between The European Tour and Golf World China is a landmark agreement, meaning Golf World China can provide more official information about The European Tour to Chinese Golf fans and readers.”