ESPN Brazil Extends Broadcast Rights with World Superbikes

ESPN Brazil has renewed it’s media rights agreement with the FIM Superbike World Championship, the world’s leading international production-based motorcycle series.

 

The deal was broquered by Infront Sports & Media.  

 

The agreement with the largest commercial broadcaster in the country is now exclusive and covers a three year period starting from the 2013 season. ESPN Brazil will provide full live and delayed coverage in HD quality of all 14 rounds of all classes, including Supersport and Superstock.

 

This is the latest in a series of developments to further spread the reach of the FIM Superbike World Championship on a global scale. As the largest commercial broadcaster in the country and reaching 12.2 million subscribers, ESPN Brazil will offer the championship much extended visibility and will at the same time provide a showcase for manufacturers, teams, riders and commercial partners.

 

João Palomino, Director of Journalism of ESPN Brazil, said: “The eni Superbike World Championship is a first-class TV product and an attractive content for our audience as the series provides more tension, excitement and action than any other motor sport. With ESPN as the exclusive broadcaster in Brazil, fans can look forward to receiving extensive coverage of the highest quality throughout the next three years.”

 

Stephan Herth, Executive Director Summer Sports at Infront, added: “This new agreement with ESPN Brazil is a great achievement for the sport as it guarantees continuous presence in a growth market with a strong affinity for motorcycling. The long term nature of the arrangement allows ESPN to establish high-quality coverage, help to make the series even more accessible for the audience and transmit the fascination of motor racing at highest level to the fans in Brazil.”