Equitrade Joins 2015 World Series of Polo’s Global Partners
January 13, 2014
Equitrade International, Inc.has announced it will sponsor the 2015 World Series of Polo.
The World Series of Polo’s global partnership sponsorship model is similar to the Olympics Committee’s in accepting bartered deals like their $50 million deal with McDonald’s and also similar to FIFA in offering both global corporate partner agreements as well as regional partnerships for their events. These premiere sponsorship agreements afford exclusive rights to companies to promote their brand alongside the professional polo league’s World Series of Polo events across the U.S. and its final play-off 2015 World Series of Polo Cup event to be held internationally.
“I guess it started most notably back with Michael Jordan and Nike when athletes and sports organizations began accepting partial barter in their sponsorships. Now it’s common for an official sponsor to offer partial trade value and the rest in cash to help subsidize their media buys and event expenditures,”
“Our partnership with the 2015 World Series of Polo is an ideal one as it benefits both sides from the point of view of branding,” said West. “The World Series of Polo has a universal reach and is a very uniquely attributed sport which has convinced us to commit to our $50 million global sponsorship deal. It gives us an ideal opportunity to leverage the powerful assets of Equitrade International in the sports sponsorship industry.”
Equitrade International’s deal is a long-term commitment through to 2019. As one of six of the World Series of Polo’s Global Partners, Equitrade will enjoy the benefits of core sponsorship rights to all World Series of Polo match competitions including the flagship 2015 World Series of Polo Championship Cup event internationally, as well as special regionally hosted events and participation in development initiatives. This special global barter category allows Equitrade to capitalize on the emerging sport trend towards sponsorship buys in both trade and dollar convergence.
“My mission is to innovate polo into the forefront of sports by providing the ultimate interactive experience with our fans and players,” said Kimberly Carr-Sykes, President & Commissioner for the 2015 World Series of Polo. Equitrade, with its newly inked deal of $12.5 million per year over a 4-year period, is fully committed to the World Series of Polo’s mission in both supporting and furthering the development of this exciting equestrian sport.
