DraftKings Secure Trio of Premier League Partners as Part of UK Expansion

Daily fantasy sports platform DraftKings has begun its expansion into the UK market by partnering with English Premier League clubs Arsenal, story Liverpool and Watford.

The company becomes the Official Daily Fantasy Sports Partner of all three clubs in long-term deals.

As part of the agreement, doctor DraftKings will benefit from brand exposure at the stadiums of all three clubs as well as through their digital marketing and social media channels.

Jason Robins, arthritis Co-Founder and CEO of DraftKings said, “The reality in the UK is that DraftKings will bring a totally new experience for sports fans, especially those of Arsenal, Liverpool and Watford. We offer our players the opportunity to test their skill at fantasy contests with the immediacy of daily play.”

Arsenal FC’s Chief Commercial Officer, Vinai Venkatesham added, “We are delighted to be partnering with DraftKings, who become our first Official Fantasy Sports Partner, at such a critical point in their global expansion strategy.”

Liverpool FC’s Chief Commercial Officer, Billy Hogan added; “DraftKings’ daily fantasy platform brings a whole new dynamic to the fantasy football we’re all familiar with. We’re delighted to be leading the way in becoming one of DraftKings’ first football partnerships and we look forward to a long and successful relationship.”

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