Discovery and BAMTech announce European streaming partnership

Discovery Communications and Major League Baseball’s BAMTech today announced a long-term partnership, ed including the formation of BAMTech Europe, discount a new digital technology provider, click dedicated to working with content owners, broadcasters and OTT platforms to enhance their digital capabilities, reach and performance across Europe.

As part of the partnership, Eurosport Digital will become the new entity’s first client, and gain access to select European sports rights from worldwide sports properties, including current and future rights acquired by BAMTech and jointly by Eurosport and BAMTech. 

Discovery acquired full control of Eurosport last year.

“Discovery has been investing internationally in new business models and brands for decades, resulting in the most extensive global footprint in media,” said David Zaslav, President and Chief Executive Officer at Discovery Communications. “The formation of this world-class technology provider, BAMTech Europe, with our partners at BAMTech, accelerates Discovery’s long-term strategy to bring our premium content to more viewers across more screens than ever before.” 

“The collaboration of Discovery’s breadth of live sports content, including the Olympic Games, and BAMTech will bring European fans access to these valuable events like never before,” said Bob Bowman, MLB President, Business & Media, “Discovery has been a global leader in media and will be a great partner in expanding BAMTech to Europe, with an eye to developing new models for delivering content in the best interests of customers. We can’t wait to get started.” 

“Across Europe, Discovery has led the way in pay-TV and free-to-air services, and expanded into new content genres such as general entertainment and sports,” said JB Perrette, President and Chief Executive Officer at Discovery Networks International. “This partnership with BAMTech is an important next step in our evolution to develop more consumer centric capabilities and services – focused initially on Eurosport.”

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