Cesc Fabregas Becomes Brand Ambassador for Soul Electronics

Cesc Fabregas, one of the integral figures in Spain’s Euro 2012 success has struck a deal with SOUL Electronics to become their new brand ambassador. 

The FC Barcelona player will be featured in the company’s upcoming “SOUL of Greatness” video series and campaign. Fabregas will also represent the SOUL brand during various sporting events throughout the year.

“Fabregas is one of the most talented international footballers in the game, making him the perfect athlete to align with,” commented Len Davi, Executive Director of SOUL Electronics.  “Fabregas’ achievements and athleticism make him a great representation of what the SOUL of Greatness campaign stands for.  He’s dedicated, focused and driven on attaining goals and striving for excellence.”

“Motivation and hard work are key ingredients for success,” noted Cesc Fabregas. “Listening to music shuts out distractions and helps me stay focused, whether on the field, in the locker room or at home.  I am excited to partner with SOUL to help spread the message that anyone can find will and determination from within.”

Cesc Fabregas joins Olympic athlete and SOUL Electronics partner Usain Bolt, as well as original SOUL by Ludacris brand partner Chris “Ludacris” Bridges, who will also each appear in key video spots for the series.  Other stars of the campaign will be announced soon.