Castrol EDGE Acquires Naming Rights to Gold Coast 600

July 23, 2014

Lubricant supplier Castrol EDGE has agreed a deal to acquire naming rights for the Gold Coast 600, Queensland’s largest sporting and entertainment event.

V8 Supercars CEO James Warburton welcomed Castrol to the Castrol EDGE Gold Coast 600.

“Castrol EDGE is a global brand with deep roots in motorsport, business and corporate Australia,” Mr Warburton said.

“We are enormously proud to have Castrol as the major naming rights partner of the Gold Coast 600 following on from the great success of the partnership at the Castrol Townsville 500 – Driven by TAFE Queensland just a few weeks ago.

“Castrol is a global power brand and widely acknowledged as the world’s leading specialist provider of lubricant solutions. Their support over the next three years will drive the Castrol EDGE Gold Coast 600 to new heights.”

Castrol Australia Marketing Director Diana Hall said the Castrol EDGE Gold Coast 600 was an iconic event for Castrol to partner with to reap substantial exposure from the broadcast and at-track offerings.

“We’re extremely excited to announce that Castrol will strengthen its partnership with V8 Supercars through a new, multi-year deal which sees Castrol EDGE as the naming rights sponsor to the Gold Coast 600,” said Hall.

“This is an event that is perfectly suited to showcase the strength of Castrol EDGE, our strongest oil ever, because of the extreme and punishing conditions that the Gold Coast circuit brings for both the cars and their drivers.

“Castrol EDGE is all about pushing the boundaries and that is what will happen here on the Gold Coast for the Castrol EDGE Gold Coast 600.

“We look forward to utilising our support of the Castrol EDGE Gold Coast 600 to entertain on a corporate level and showcase our performance product to millions of motorsport fans through global exposure of this action-packed event.”