Buick to Title Sponsor Liverpool & Roma Pre-Season Clash

Fenway Sports Management (FSM) today announced Buick as title sponsor of ‘Football at Fenway, capsule ’ featuring Liverpool Football Club (LFC) and AS Roma.

As title sponsor, ed Buick will have a significant brand presence at Fenway Park and inclusion in all match-related marketing and event-related materials, including a Buick banner on the Green Monster, a Buick vehicle on the warning track as well an integrated ‘Buick Football at Fenway’ logo.

“Liverpool and Roma are renown for having among the most educated and loyal supporters in the game, and Fenway Park, one of the most historic sporting venues in the world, serves as the home ballpark for some of the most dedicated and passionate fans in all of sport,’’ said Tony DiSalle, Buick marketing vice president. “That passion is a value shared by Buick and mirrors our commitment to performing at a very high level so this partnership is a great fit for us.”

“Much like these two prestigious clubs, Buick has a long, rich history with a growing, global footprint. ‘Buick Football at Fenway’ presents a signature opportunity to showcase its elite brand before the passionate soccer fans at ‘Americas Most Beloved Ballpark’ and to NBC Sports viewers across the country,” said Fenway Sports Management President Sam Kennedy. “We look forward to partnering with Buick for what is sure to be an exciting match between these two global football powerhouses.”

FSM also announced that NBC Sports has acquired the exclusive television rights to ‘Buick Football at Fenway,’ and will broadcast the match live to more than 80 million homes throughout the United States.

The match will take place on Wednesday, July 23 at 7:30 p.m. at Fenway Park.