Brother UK to Supply Tour of Britain & Women’s Tour

Technology brand Brother UK has announced a partnership with both The Tour of Britain and the Friends Life Women’s Tour 2014 cycle races.

The association will see Brother UK become ‘Official Supplier’ to both the men’s Tour of Britain and women’s Friends Life Women’s Tour. The brand will supply printers and consumables at both races in addition to technical support. 

Brother’s partnership rights range from on-course branding in the finish funnel at every stage of the two events to VIP hospitality at each race.

Phil Jones, Brother UK’s Managing Director, said: “The Tour of Britain and the Friends Life Women’s Tour are both fantastic events which see many of the world’s best competitors come to Britain. Cycling relies heavily on data and technology for performance analysis so these are events with which we feel the Brother UK brand has many synergies.”

Alastair Grant, Commercial Director of organisers SweetSpot said: “We would like to thank Brother UK for their support in 2014 and look forward to working with them and their technology for the benefit of both events.”

The sponsorship will be launched at the Friends Life Women’s Tour, which gets underway in Oundle, Northamptonshire on Wednesday 7th May.