British Touring Car Championship Extends Dunlop Partnership

Dunlop have renewed their deal as Official Tyre Supplier of the MSA British Touring Car Championship (BTCC).

This extends the exclusive supplier partnership that began in 2003, although Dunlop has been actively involved in all eras of the championship since the BTCC began in 1958.

The new agreement is a multi-year contract and Dunlop will continue to supply all teams with their range, which includes Sport Maxx Soft, Medium and Hard compounds and BluResponse Wet tyres

“The BTCC is one of the most prestigious and important championships in Europe. We are delighted to be re-appointed as Official Tyre Supplier. The introduction of the Dunlop Sport Maxx Soft option tyre has introduced a new strategic variable, and shows our continued commitment to innovating in this Championship, following the introduction of RFID tyre tagging in 2009 and the development of the New Generation Touring Car tyre in 2010,” stated James Bailey, Motorsport Communications and Marketing Director, Dunlop Europe.

Alan Gow commented: “Dunlop have been our tyre-supplier since 2003 – and certainly wouldn’t still be today unless they were a responsive, enthusiastic manufacturer of the highest quality race tyres. Our partnership has been incredibly close and mutually rewarding….to be honest, the BTCC just wouldn’t feel the same without the great team at Dunlop Motorsport supporting us and we are delighted to extend our partnership further.”