Blue Diamond Becomes Official Snack Nut of the U.S. Ski & Snowboard

U.S. Ski and Snowboard Association has agreed a new partnership with Blue Diamond Growers, the world’s largest almond processing and marketing company.

Blue Diamond has been named the official snack nut of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. The USSA will integrate Blue Diamond Almonds into its dietary baseline of nutritional meals for athletes both at the USSA Center of Excellence training center and on the road at training camps, competitions and the U.S. Ski Team’s mobile kitchen in Europe.

John O’Shaughnessy, General Manager of Consumer Foods Division, Blue Diamond Growers, said: “Competitive snowboarders and skiers must sustain their energy for long, exhilarating days of training and competition. That’s why Blue Diamond Almonds is the Official Snack Nut of the U.S. Ski and Snowboard Association. The USSA has sport programs for aspiring and competitive athletes who are driven to be the very best skiers and snowboarders in the world. With Blue Diamond Almonds, these athletes will always have a smart, sensible, delicious snack to maintain their energy levels as they work to achieve their personal best. This is a partnership to go ‘nuts’ over!”

Michael Jaquet, USSA Chief Marketing Officer, added: “Our partnership with Blue Diamond Almonds brings us not just an important sponsor in the Olympic season but also a company that wants to aggressively activate its partnership and will be able to impact our high performance athletic programs through its products. Its integration of our brands into national advertising will help increase the public awareness of our athletes. Blue Diamond is a highly respected company and we look forward to showcasing it in the USSA Center of Excellence kitchen and providing our athletes with a healthful product to help them become Best in the World.”