Bayern Munich Renew Starwood Hotels Partnership

European football giants Bayern Munich have announced an renewal to their partnership with Starwood Hotels & Resorts Worldwide.

As part of the deal the American company will be the official hotel provider to the Bundesliga and European champions until 2016. Starwood’s premium guests will be offered VIP tickets to home games at the Allianz Arena, as well as the chance to meet and train with the club’s players.

Thomas Wilms, the senior vice president and regional director for Starwood Hotels & Resorts in eastern and central Europe, said: “We are always striving to offer our most loyal customers new benefits and unforgettable moments, following our claim to have the best loyalty programme in the hotel industry.”

“High performance and quality standards, international recognition, fascination and passion are the foundation of our longstanding cooperation with FC Bayern.”