Under Armour Names Former Red Bull Exec To Sports Marketing Role

Under Armour, Inc. has named Sean Eggert as its new Senior Vice President of Global Sports Marketing.

He joins from Red Bull where he spent the past 11 years building the Red Bull brand through an innovative sports marketing approach and a world class team.

At Red Bull, he was responsible for more than 160 company-owned initiatives including its newly formed partnership with USA Basketball, several action sports properties, the Red Bull Signature Series on FOX, over 140 athletes and influencer relationships, sports lifestyle related film properties and digital sports content series.

He will report directly to Chief Marketing Officer Alessandro de Pestel, who said: “Sean’s strong track record of global leadership, highly successful activations and direct experience integrating consumer insights into purpose-driven sports marketing strategies is a welcome addition to the Under Armour team.”

“As we work to connect even more deeply with our consumers through compelling engagements and powerful experiences, his expertise will play an instrumental role in our global expansion of the Under Armour brand.”

Eggert was recently recognized in Sports Business Journal’s ‘Forty Under 40’ for work which includes some of Red Bull’s best-known initiatives such as Felix Baumgartner’s iconic free-fall from 128,000 feet in October 2012.

Prior to Red Bull, he worked in a variety of sports and entertainment roles for Gatorade, Publicis and Palace Sports & Entertainment.