Allianz Agree Bayern Munich Extension Worth 150 Million Dollars

German financial services company Allianz have announced today they have extended their partnership with FC Bayern München including a capital increase. 

As part of a capital increase, Allianz SE is acquiring a share of 8.33 percent of FC Bayern München AG for 110 million euros ($150mn/£90.4mn). 

FC Bayern München AG intends to use the capital from the Allianz SE investment for the repayment of debts and for the constitution of a youth football center of excellence. The naming rights, including an option, for the FC Bayern München stadium, the Allianz Arena, have been secured long-term until 2041. 

The partnership between Allianz and FC Bayern München, which has existed since 2000 and become widely visible since the opening of the Allianz Arena in 2005, will be intensified and extended as a result of this equity investment.

Allianz believes their partnership creates national and international brand awareness and good will. Since 2005 more than 23 million people have visited the arena. 

Also as part of thye deal their will greater presence of Allianz in the arena and in FC Bayern München’s brand identity.

Moreover, tailor-made insurance products will be developed for fans and offered via the website of FC Bayern München. Allianz will also provide new services in the stadium to increase its attractiveness for visitors and families in particular.

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