Alex and Ani to Sponsor New York Knicks

Rhode Island-based lifestyle company Alex and Ani have announced a new marketing partnership with NBA franchise New York Knickerbockers (Knicks).

The agreement will provide Alex and Ani with premier brand exposure at Madison Square Garden during select Knicks games as well as exclusive activation with the Knicks City Dancers.

“We are excited to welcome Alex and Ani as a new marketing partner of the New York Knicks. This first-time partnership will provide the fast-growing lifestyle company with the opportunity to align with two of our world-class brands — the Knicks and Knicks City Dancers — to extend their reach into the sports world, sick ” said Ron Skotarczak, executive vice president of marketing partnerships, The Madison Square Garden Company.

The core activation for the marketing partnership is with the Knicks City Dancers, who will make several public appearances to showcase the jewelry line. The appearances will be chronicled and promoted on the Dancers webpage. In addition, Alex and Ani will enjoy brand integration at Madison Square Garden during select Knicks games, including courtside and additional in-Arena LED signage.

“We are honored to work with such an elite partner and brand, the New York Knicks, through our Marketing department,” stated Alex and Ani CEO Giovanni Feroce. “It is a natural fit for the Alex and Ani lifestyle brand to support a beloved team and we look forward to continuing our partnership throughout the season.”

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