Adidas to Title Sponsor Euroleague Junior Tournament

Euroleague Basketball announce that adidas has become the title sponsor of the international junior tournament.

The Euroleague Basketball adidas Next Generation Tournament will mark the 14th edition of the competition.

“By expanding our partnership with adidas to include our international junior tournament, we are reaffirming our commitment to the young players who are the future of our sport,” Roser Queralto,‎Chief Business Development Officer at Euroleague Basketball, said.

“The very name adidas is synonymous with sporting distinction, which is exactly what this tournament has grown to represent over the past decade.

“It has become a showcase for the exceptional work being done by clubs around Europe with young players and matches them with a partner who fully understands the aspiration of athletes to reach their highest potential.”

A total of 32 clubs from 15 European countries will be represented in this season’s Euroleague Basketball adidas Next Generation Tournament.