45 Sponsorship Deals of the Week: 25/04/13 April 25, 2014 1 PrimeSport Named Official Fan Travel Partner of Buffalo Bills Friday, 25 April 2014 2 SKF to Sponsor NASCAR’s Ryan Blaney at Richmond International Raceway Friday, 25 April 2014 3 Dubai Duty Free Extends Title Sponsorship of Ascot’s Shergar Cup Friday, 25 April 2014 4 iON Signs Rallycross Drivers Doran & Solberg to Endorsement Deals Friday, 25 April 2014 5 Denver Broncos Names PrimeSport as Official Fan Travel Partner Friday, 25 April 2014 6 Yorkshire Cricket Seals Harrogate as Official Bottled Water Partner Friday, 25 April 2014 7 Yamaha to Sponsor AMA EnduroCross Championship Friday, 25 April 2014 8 WTA Signs Vixlet Technology Partnership Thursday, 24 April 2014 9 Speedo to Sponsor Olympian Natalie Coughlin Through to Rio 2016 Olympics Thursday, 24 April 2014 10 Rajasthan Royals Announces Yatra as Official Travel Partner Thursday, 24 April 2014 11 Dollar General to Sponsor Jacques Villeneuve’s Return to Indy 500 Thursday, 24 April 2014 12 Bolton Name Macron as Stadium Sponsor Thursday, 24 April 2014 13 NASCAR Extends Safety-Kleen Partnership Thursday, 24 April 2014 14 Chatham to Sponsor 2014 Cowes Week Thursday, 24 April 2014 15 Brisbane Lions Extend Kit Deal with BLK Thursday, 24 April 2014 16 Association of Surfing Names Pacifico as Official US Beer Sponsor Wednesday, 23 April 2014 17 Novvi Becomes Renewable Engine Oil Supplier of Sonoma Raceway Wednesday, 23 April 2014 18 Travel Places Expands Sussex Cricket Partnership Wednesday, 23 April 2014 19 Castrol Secures NFL Sponsorship Extension Wednesday, 23 April 2014 20 George Groves Partners with Duffer of St George Wednesday, 23 April 2014 21 Kent Cricket Announces Partnership with Electrical Retailer Barretts Wednesday, 23 April 2014 22 Perdue Foods Inks JD Motorsports Partnership for ToyotaCare 250 Wednesday, 23 April 2014 23 VooDoo BBQ & Grill to Sponsor BK Racing for Two NASCAR Sprint Cup Races Wednesday, 23 April 2014 24 Subway Enters English Premier League Market with Liverpool Deal Wednesday, 23 April 2014 25 Royal Purple Extends Global Rallycross Partnership Wednesday, 23 April 2014 26 KENDA Continues to Back GEICO AMA EnduroCross Championship Wednesday, 23 April 2014 27 Hankook Remains Exclusive Tire Partner of FIA Formula 3 European Championship Wednesday, 23 April 2014 28 Kawasaki to Title Sponsor AMA Pro Road Racing Finale Wednesday, 23 April 2014 29 Houston Texans Extends Acme Party Partnership Tuesday, 22 April 2014 30 Tagetik Named Official Partner of Italian Cycling Federation Tuesday, 22 April 2014 31 FOX Sports to Sponsor American Youth Soccer Tuesday, 22 April 2014 32 Tampa Bay Rays Names Vology as IT Partner Tuesday, 22 April 2014 33 Canberra Raiders Renews Defence Housing Australia Partnership Tuesday, 22 April 2014 34 ITU Announces blueseventy as Official Swim & Wetsuit Partner Tuesday, 22 April 2014 35 Hull City Return to Umbro as Kit Supplier Tuesday, 22 April 2014 36 Pittsburgh Pirates Sign FedEx Partnership Tuesday, 22 April 2014 37 Yamaha Become Official Supplier of Toyota Racing for 2014 FIA World Endurance Championship Tuesday, 22 April 2014 38 European Tour’s Steven Jeppesen Inks Apparel Deal with Abacus Tuesday, 22 April 2014 39 NBA Draft Prospect Danté Exum Inks Endorsement Deal with Adidas Tuesday, 22 April 2014 40 Phoenix Coyotes Ink Fanatics Deal to Manage Retail Store Tuesday, 22 April 2014 41 Stuart Pearce Becomes Ambassador for Sports Bar Rileys Tuesday, 22 April 2014 42 iON Cameras Becomes Official Camera Sponsor of FIA World Rallycross Championship Tuesday, 22 April 2014 43 University of Louisville Renew Adidas Partnership Tuesday, 22 April 2014 44 Pirelli Named Inaugural Tyre Supplier for Italian Formula 4 Championship Tuesday, 22 April 2014 45 Kings XI Punjab Announce Tata Motors as Title Sponsor for New IPL Season More for you DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership