Content Creator – McLaren Racing

A rare opportunity to join McLaren Racing’s content team, shooting and delivering a wide range of content for multiple teams and channels, from Formula E to Formula 1.


McLaren is looking for a creative content creator with a passion for creating original content with the purpose of engaging millions of fans around the world.


You will report directly to the Content Production Manager, supporting the planning and production of photo and video content across multiple series. You will also work closely with the Social Media Manager and Digital Manager to ensure content is delivered to channel owners in a timely manner.


McLaren is a fast-paced and high-performance environment, and the nature of racing on weekends and working in the digital space means working in unsocial hours. We also have a fun, supportive and diverse environment where our people are given autonomy and opportunities to not only develop as people, but to also grow your skill base and develop into world-class practitioners.


Your team


You will be part of the content arm of McLaren’s Digital team, working under the Content Production Manager and alongside a team of skilled content creators.


Your responsibilities

  • Responsible for the hands-on shooting of dynamic photography and video content, working closely with the teams and drivers across multiple series including Formula E, Extreme E, Formula 1, IndyCar and esports.
  • Shooting and editing content which demonstrates an understanding and consideration for our fans on our channels including, but not limited to, TikTok, Instagram and the McLaren App.
  • Responsible for ingestion of footage into our digital asset management system (DAM).
  • Create video content in accordance with the overarching digital strategy, as well as objectives, house style and tone of voice, with a particular focus on short form trending content
  • Editing content to a high standard for a range of formats and across a breadth of digital and social media channels. 
  • Working flexibly and efficiently to produce high-volume content, often turning around edits on location in a timely manner. 
  • Involvement in content planning and brainstorming for upcoming races and non-track activity, helping to feed in disruptive creative concepts. 
  • Project management of shoots, including set up and operation of kit and equipment, and content requests across busy race weekends.


Your storyMinimum 2 years’ experience shooting photography and video to a high standard for a large brand. Ability to edit content with impeccable attention to detail using the Adobe Creative Suite including Adobe Premiere, Photoshop, Lightroom, and After Effects.Experience of working to tight deadlines and in a highly pressurised environment.Experience in producing short and long-form content.Proven track record of ideating and delivering engaging and disruptive content. Strong communication skills and time management.Experience of collaborating alongside other content creators.A strong interest in social media and understanding how to engage fans through video across multiple platforms. Extreme high attention to detail to ensure the quality of output is reflective of our premium brand.Solid organisation and prioritisiation skills to ensure the delivery of multiple projects.Strong copywriting and proofreading skills for accurate subs.


What can McLaren offer?


We strive to provide a fun, innovative, collaborative and open culture where everyone’s input is welcome, and everyone feels part of our achievements. We work hard to create a culture of continuous improvement and support this with a proactive approach to management and personal development.


McLaren Racing is based at the iconic McLaren Technology Centre on the edge of Woking. Our large campus includes a gym, swimming pool, restaurant and indoor and outdoor break-out areas, as well as direct access to park land. MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 32min train ride.


We encourage hybrid working patterns to give you options to balance your home life and hobbies with your work, and offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.

Executive Producer, Digital Content – Formula 1

  • Orchestrate development of video content for F1 digital platforms, including F1.com/F1 App, F1 social channels and branded content, select F1TV content.
  • Line-manage producers, editors, designers with a focused digital production mindset: defining professional and personal development pathways aligned with optimizing digital content engagement
  • Ensure full alignment and communication with Digital Content team; setting out meetings, communication, and tracking.
  • Inject full creative process with digital stakeholders to ensure content production underpins key strategic objectives, brand objectives, fan onboarding, commercial uplift, and platform KPIs
  • Direct the creation of still and motion graphics: aligned with brand messaging and design, and audience segment engagement
  • Ensure regular, objective reporting of project status, output, costs.
  • Supervise the digital content team during race events, either on the field at the racetrack or at F1’s Media & Technology Centre in Biggin Hill. 

Production scale up and optimization

  • Define pathway for optimizing the efficiency and scale of video production in multiple formats.
  • Including trialling and onboarding AI driven high-volume output globally.
  • Align with broader operational developments on archive access, remote edit capability.
  • Model the balance of lean, expert agency support with contractor, freelancer and FTE staff within the allocated production budget matrix.
  • Oversee premium feature creation to deliver high quality pieces aligned with specific audience engagement, and commercial asset delivery for partners.
  • Review and optimise pre-and post-production tasks, including concept development, storyboarding, scripting, selection of media, execution, visual consistency, editing and final delivery

Feature Production extension

  • Ensure the team is set up to continually improve production schedules and plan video shoots
  • Inject processes to allocate at-track, and off-site production capability
  • Optimize the alignment both at track, and on and off-site with broader digital content team, Live production team to ensure alignment on narrative approach, Team communication, operational delivery, talent leverage, positive relationships.

Finance tracking

  • Set in place tracking of the resource and cost allocation to all digital video content outputs.
  • Align with broader analytic review of content performance cross platforms.

About You

  • Extensive production experience in video/digital environment
  • Including managing large scale production for social, O &O digital, and ideally OTT distribution
  • Optimisation of production process and multiple remote delivery pathways
  • Extensive direct management and team management experience
  • Knowledge of Formula 1, the company and the sport
  • Digital project management
  • Strong organisational skills
  • Outstanding communication skills
  • Deep knowledge and experience of video production processes, including excellent working knowledge of the Adobe Creative Suite
  • MS Office, including Excel

Partner Communications Executive – McLaren Racing

You’ll be based at our McLaren Technology Centre in Woking, but there may be some international travel to events on occasion. You’ll be reporting into the Partner Communications Manager but need to build strong relationships with people across both the wider Communications team and Marketing team. There may be some flexibility with working hours and travel required to fulfil this role effectively.

Principal Accountabilities:You’ll be the backbone of the Communications team, primarily supporting McLaren Racing’s Partner Communications, including but not limited to:

  • Supporting and managing the day-to-day running of the Comms team’s operations and activities, with specific focus on the Partner Communications function
  • Responsibility for Partner Communications press release distribution and support on wider integrated communications campaigns
  • Supporting on collaborative media opportunities with McLaren Racing partners from proactive and reactive sources
  • To maintain the Partner Communications tracking and reporting systems
  • Developing strong working relationships with McLaren’s partner leads, working closely to review partner content, activity planning and talent briefings
  • Assisting in the creation of quarterly, monthly and flash reports – with focus on the Partner Comms results
  • Conduct regular coverage monitoring of the McLaren Racing partner network
  • To oversee, manage and develop the range of comms tools required for general running of the press office, including press release distribution systems, image libraries, online media centre, content plans and file sharing platforms
  • Creating Daily News Rounds-Ups 
  • Prepare briefing material for media activity and engagements that include McLaren Racing spokespeople 
  • Management of the McLaren Media Centre and StoryStream platform – content curation, upload and registrations
  • Work effectively with the wider communications team to create integrated external and internal opportunities to disseminate narratives around McLaren’s sustainability and corporate communications strategy
  • To effectively and professionally organise, oversee and execute photography, filming and media opportunities within McLaren Technology Centre, and work with key stakeholders and management across the company to result in positive media coverage for McLaren Racing
  • To produce high-quality media-facing written material in the form of press releases, briefing documents, website copy, marketing collateral and media correspondence where required, of a high quality and in a format that can be used across digital and traditional media platforms, and act as first point of contact for copy proofing and editing
  • To be a proactive liaison within the wider Comms team as well as Digital, Partnerships, Brand Experience and Brand Creative departments in relation to partner activity, media events and comms and digital campaigns where appropriate

Personal Attributes:

  • Effectively and confidently communicates with internal and external stakeholders of all levels of seniority
  • Excellent verbal and interpersonal skills 
  • Strong copywriting skills
  • Great attention to detail
  • Knows the value of teamwork and is able to work both proactively within a small team and co-ordinate the management of tasks within the team, as well as play an active role in the wider department
  • Inquisitive and self-starting in their nature, with the ability to manage individual workload
  • Ability to build strong and meaningful relationships with key stakeholders both internally and externally and become a trusted representative of the Comms team
  • Able to multi-task and juggle several of ongoing projects at once

Desired Skills and Experience

Knowledge, Skills And Experience

  • Experience in a busy communications environment within a specialist communications/media/PR/partnerships role
  • Excellent verbal and interpersonal skills and the ability to confidently communicate with stakeholders of all levels of seniority throughout the business
  • Excellent and thorough written skills with a keen attention to detail
  • Strong organisational skills and co-ordination capabilities
  • The ability to build strong and meaningful relationships with key partner stakeholders both internally and externally and at all levels
  • Able to work flexibly, adjusting working hours and occasional weekend travel when necessary
  • Excellent communication skills – both written and verbal – and able to represent McLaren in a Comms capacity in a professional manner at all times

What can McLaren offer?We strive to provide a fun, innovative, collaborative and open culture where everyone’s input is welcome, and everyone feels part of our achievements. We work hard to create a culture of continuous improvement and support this with a proactive approach to management and personal development.McLaren Racing is based at the iconic McLaren Technology Centre on the edge of Woking. Our large campus includes a gym, swimming pool, restaurant and indoor and outdoor break-out areas, as well as direct access to park land. MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 32min train ride.We encourage hybrid working patterns to give you options to balance your home life and hobbies with your work, and offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.

Brand Marketing Manager – Formula 1

Every one of the people working behind the scenes of Formula 1 are vital to keep the wheels turning. The role of Brand Marketing Manager is an important part of our Marketing team. 

Experienced in defining, developing and delivering brand campaigns, you will fulfil the brief to make Formula 1 one of the most influential companies in the world. 

This is an exciting opportunity for an experienced Brand Marketer to join our Marketing division on a 6-month fixed-term contract, based in our London office. 

Reporting into the Head of Brand, you will:

  • Work with the Head of Brand to create & manage brand marketing campaign planning
  • Work with F1’s internal studio and production teams, and external creative agencies, to develop and deliver a brand platform and campaign assets for 2023 season, as well as ongoing & seasonal Brand assets for use across the Formula 1 business
  • Work closely across the Marketing group to ensure campaigns are effective against KPI’s including relevant brand measurements / performance metrics. Deliver constant updates and comprehensive data analysis to support the functioning of the core business revenue functions

You have:

  • The ability to quickly adapt to new working environment, and fast paced matrix organizations
  • Experience of working with and best utilising owned and earned channels primarily, with role of paid media on top
  • Financial experience – budget analysis, P&L analysis, forecasting etc
  • Data-driven with an understanding of how to drive brand equity and value
  • Entrepreneurial mindset; spots opportunities that can be exploited commercially and relishes the challenge of operating in a re-alignment and scale-up environment
  • The ability to prioritise and complete multiple projects in a timely manner, be self-motivated and proactive
  • Global mindset with an ability to work with and engage people from different cultures

Be the force behind Formula 1!

Manager, Brand Communications – McLaren Racing

At McLaren Racing, we’re not just here to try to take the chequered flag. We’re here to excite our fans, inspire our people and deliver for our partners. And we’re also committed to evolving our sport, our industry, and our technology, too.We’ve moved fearlessly forward through almost six decades to become who we are today. We’re taking the lead in creating a diverse and inclusive environment where everyone is valued, and where we can all be our best. We’re shaping a culture that rewards performance. We’re building a better world.This is what it really means to be fearless.

Purpose of the role: Strategic communications are a core priority for McLaren, focused on proactively amplifying the McLaren Racing brand to a broader audience through consumer lifestyle, technology, and business media, leveraging our partner network to create major communications and storytelling moments.

Working closely with the Director of Corporate Communications, the Brand Communications Manager will plan and execute all brand communications for McLaren Racing to support the business’ overall strategic objectives and to enhance the affinity of the McLaren brand among its global audiences and partner network.

This role is responsible for identifying high impact opportunities across international mainstream media to help tell the McLaren story and demonstrate thought leadership around key business priorities, ranging from Sustainability and Diversity, Equality & Inclusion to the business’ charity strategy and key programmes such as McLaren Racing Engage, helping forge pathways to STEM careers for young people from a range of backgrounds, and McLaren Accelerator. The Brand Communications Manager will also be instrumental in building out and driving our influencer strategy.

This role will be based in Woking at the McLaren Technology Centre and reports to the Director of Corporate Communications. Flexibility in working hours will be required as well as some time out of the office for meetings, events and a limited number of races.

Key Responsibilities Lead on consumer-facing communications initiatives that target awareness of McLaren Racing, and positively impact perception and sentiment of the McLaren brand, with a focus on tech, lifestyle, entertainment and business media 

Working with senior leaders and racing drivers to deliver high impact media opportunities beyond sports and racing coverage Working closely with the Sustainability Team to help drive positive engagement around McLaren’s sustainability strategy and key initiatives Collaborating with the People Team to highlight key DE&I initiatives and programmes as well as McLaren’s charity strategy 

Develop and manage influencer and celebrity engagement, to ensure return for the McLaren brand, and proactively seek relationships with relevant high-value influencers

Closely liaise with the marketing, partnerships, digital, content, events and social media teams to ensure alignment with overall strategic communications objectives 

Drive targeted regional media coverage and support McLaren as a responsible business and employer among its local communities 

Produce high-quality materials and assets including press releases, reports, spokesperson briefing documents, speeches, media correspondence and internal announcements

Conduct regular reporting and evaluation for brand communications led activities and media engagement

Desired Skills and Experience

Knowledge, Skills And Experience

  • Experience in a busy communications environment within a specialist communications/media/brand role
  • A strong track record in delivering brand enhancing, consumer-focused campaigns and thought leadership around issues including sustainability and DE&I
  • Experience in engaging and growing customer and fan bases through high impact media opportunities
  • Demonstrable experience working across both UK and international mainstream media across all platforms
  • The ability to think creatively and deliver innovative initiatives
  • Strong relationship building skills and an ability to engage a diverse set of stakeholders
  • An acute understanding of the McLaren brand values and principles

Personal Attributes

  • Excellent communication skills – both written and verbal – and ability to represent McLaren Racing well in any capacity
  • A keen collaborator with the ability to build strong and meaningful relationships with key stakeholders both internally and externally and at all levels
  • A proactive approach to managing workload, and an ability to work well under pressure and to tight deadlines in a fast-paced department
  • Excellent and thorough written skills with a keen attention to detail
  • Ability to think creatively and confident in contributing to creative brainstorms

Commercial Account Manager, Teams and Promoters – Formula 1

The people who work off-track are as important to Formula 1 as those behind the wheel. As a Commercial Account Manager, you will be driving growth and exploring new opportunities for race events at our Race Promotion Office in St James’s Market, you could be one of them. This role will focus on working with teams and promoters.

Reporting into the Commercial Manager, you will:

  • Generate commercial income in relation to B2B Paddock Club sales across F1’s global series of race events
  • Assist the Commercial Manager, Race Promotion in the account management of global clients including teams and promoters. 
  • Work closely with the wider operational teams, Finance and Accreditation to ensure the smooth payment and delivery of passes
  • Process, co-ordinate and report on Paddock Club bookings via the management of internal systems, liaison with internal departments and external departments as required

You have:

  • Account management experience
  • Proven track record developing relationships 
  • Experience driving revenue and creating commercial growth
  • Ability to establish positive working relationships and build the respect of others internally
  • Excellent communication skills, verbal and written

Desirable:

  • Experience within a sports/entertainment industry

Relationships Manager, Race Promotion – Formula 1

About The Role

Race Promotion is a key pillar of the Company’s business, including the live platform from which fans can experience the thrill and entertainment of Formula 1. The Company has longstanding relationships with a diverse range of Race Promoters and host cities across the globe and is looking to build on these key external partnerships to drive revenues and build fan engagement.

The Relationship Manager will have the responsibility for the planning, activation and delivery of a Promoter’s rights and will be the conduit between the Promoter and Formula 1’s internal teams. Your role will include delivering high quality relationship management and nurturing knowledge of your clients to make sure that Formula 1 continues to deliver world class events. 

The role will involve working alongside other F1 departments to drive innovative thinking around exploiting commercial opportunities for race events.

Responsibilities

  • Managing assigned account relationships by being key point of contact for Promoters and internal F1 departments, maximising opportunity and ensuring the successful delivery of each event.
  • Proactive communication with Promoters and F1 internal teams through regular calls, status updates and face to face meetings.
  • Operating across departments, including Commercial Development, Event Delivery and Events Teams to implement new initiatives and support the delivery of local sponsorship activations.
  • Working with each Promoter to problem solve and find creative solutions to any challenges.
  • Identify underutilized assets at each Circuit to drive revenue and enhance the fan experience, working closely with the commercial department to create and fund each idea and proposal.
  • Leads on ensuring all the business reports/evaluates the race/promoter performance as part of ongoing year on year race development.
  • Develop a thorough understanding of local market and trends and be able to process full evaluation of Promoter territories.
  • Creating detailed and comprehensive Post Event Reports that capture feedback from across the business and identify areas for improvement and agreed next steps.
  • Working closely with race Commercial Managers to understand all revenue opportunities that present themselves in and around races.

About You

  • Understanding of the importance of relationships and event benefits to a host city.
  • proven experience in international, largescale live events and within the sports industry
  • Ability to adapt quickly to change and operate effectively in diverse cultural environments, creative problem solver.
  • Commercially savvy operator who can see the big picture and the connection to day-to-day tasks and projects.
  • Ability to multi-task and deliver results under pressure and to changing deadlines.
  • Strong understanding of event rights monetisation and how rights and assets can be leveraged for mutual benefit within a partnership. 
  • Focused and driven individual, who proactively takes on initiatives and drives projects from start to finish.
  • Willing to frequently travel internationally.
  • Excellent communication & interpersonal skills.
  • A thorough, detail driven, structured, collaborative and thoughtful team player.

Head of Digital Media Rights – Formula 1

Main Duties and Responsibilities

Reporting to F1’s Director of Media Rights and Content Creation, you will:

  • Lead the development and execution of F1’s global digital media distribution strategy across owned and operated digital platforms, social media, broadcasters and other third-party channels
  • Identify new opportunities within the fast-evolving media landscape, and grow F1’s reach, engagement and revenue through the creative deployment of digital rights
  • Lead the commercial development of F1’s OTT service F1TV, partnering with Product, Delivery and Marketing teams to develop and execute on commercial strategies and partnerships that drive revenue growth and cost efficiencies
  • Work closely with the Heads of Media Rights to align linear and digital strategies in each market, and deliver against digital media requirements in F1’s core rights deals
  • Lead F1’s global commercial relationships with social and digital media platforms, building long-term partnerships that improve reach and engagement, whilst supporting F1’s fast-growing digital advertising business
  • Lead F1’s audio, photography, esports media and sports data businesses, driving growth through new and existing partnerships and innovative business models 
  • Assume full accountability for financial performance, ensuring revenues and expenses are in line with agreed budget targets each year
  • Manage the Digital Media Rights team, working alongside the wider Media Rights team and colleagues in F1’s Product, Delivery, Marketing, Finance and Legal teams

Experience:

  • 10+ years extensive experience combined in digital media business development, media rights distribution strategy and revenue generation
  • 3+ years building and leading deal-oriented teams
  • Proven track record of revenue generation, P&L responsibility and delivering against revenue targets 
  • Bachelor’s Degree minimum 

Knowledge and Skills 

  • Deep understanding of digital media distribution business models 
  • Excellent negotiation skills, strategic and detail oriented to help deliver against F1’s commercial interests
  • A relationship builder that creates win-win partnerships both within and outside the organisation
  • Strategic and detail oriented in long form negotiations to support F1 wider company interests
  • Ability to express and present ideas or facts concisely and precisely through PPT and Excel
  • Comfort with analytics, excel modelling and forecasting
  • Ability to prioritize and handle numerous tasks simultaneously
  • An understanding of F1 and love of sports will be an adva

Commercial Manager, Race Promotion – Formula 1

About The Role

Race Promotion is a key pillar of Formula 1’s business, contracting and delivering the live platform where fans can experience the thrill and entertainment of the sport. The Race Promotion Team works with Promoters of existing races as well as negotiating the inclusion of new races on the Championship calendar, in line with Formula 1’s strategic commercial objectives. 

As part of your role, you will be responsible for support in developing new business alongside race promoters and further 3rd parties to enhance F1 revenue streams within the Race Promotions department.

Formula 1 has longstanding commercial relationships with a diverse range of Promoters, your role will include building on these on and off-track partnerships, as well as ideating and creating additional assets, with a goal of increasing commercial opportunity and exposure.

Responsibilities

  • Supporting the Head of Race Promotion in executing on Formula 1’s business strategy of growing the future race calendar to up to 25 races, which will include the research, evaluation, prospecting, and negotiation of potential new race locations.
  • Operating across departments to create the greatest opportunity for the business in new race locations.
  • Working closely with race relationship managers to understand all revenue opportunities that present themselves in and around races.
  • Collaborating with Race Promoters on their commercial strategy, ensuring maximum ROI of the event to all stakeholders.
  • The ideation and creation of new year-round event assets that can be rolled out on and off track with a key driver for the race promotion business in creating revenue opportunities in local market via experiences and physical activation.
  • Working with 3rd parties, agencies and promoters in development of scalable projects that can engage cross department F1 business including digital, partnerships & marketing.

About You

  • Able to see a commercial proposal through from concept to delivery.
  • Proven experience in international live events and within the sports industry.
  • Strong understanding of event rights monetisation and how rights and assets can be leveraged for mutual benefit within a partnership.
  • Understanding of the importance of relationships and event benefits to a host city.
  • Ability to adapt quickly to change and operate effectively in diverse cultural environments, creative problem solver.
  • Commercially savvy operator who can see the big picture and the connection to day-to-day tasks and projects. 
  • Focused and driven individual, who proactively takes on initiatives and drives projects from end to finish.
  • Willing to frequently travel internationally.
  • Excellent communication & interpersonal skills.
  • A thorough, detail driven, collaborative and thoughtful team player.

Head of Equality, Diversity and Inclusion – Mercedes AMG Formula One Team

The successful candidate will be the lead specialist on equality, diversity and inclusion (EDI), holding primary responsibility for the development and implementation of Mercedes-Benz Grand Prix’s (MGP) EDI strategy and objectives. Together with the Chief People Officer and Senior Management Team, you will actively drive the EDI agenda at MGP to help take our culture of inclusion and psychological safety to the next level while ensuring a framework of compliance with the relevant legislation. You will act as the central point of expertise supporting the team at every level.

Key Accountabilities (Duties)

  • To develop MGP’s EDI strategy, objectives, and measures with the Senior Management team.
  • To influence and provide guidance on how to operationalise MGP’s EDI strategy & objectives.
  • Actively guide the team to further embed EDI practices into processes including recruitment and selection, performance review, talent and career development etc.
  • Review, challenge and improve current policies, procedures and practices in line with our See it, Say it, Fix it philosophy.
  • Be pro-active in updating EDI related policies in line with legislative changes and internal practices.
  • Ensure internal and external communications reflect our programme of activities and strategy.
  • Establish, lead and support projects / working groups / mentors as appropriate to focus on key EDI opportunities together with the Team’s management committees. 
  • To establish and be the point of contact for our collaborations with partners who support our strategic goals (including Mullberry Trust, Stemettes, AFBE, Sutton Trust, Disability Forum).
  • Get involved and lead to ensure that EDI ‘events’ achieve their objectives.
  • Own the data and reporting relevant to EDI agenda, identify trends, risks and opportunities.
  • Design and deliver of EDI training, various materials that support the learning and development of team members.
  • Provide individual support to staff when required.
  • Manage the EDI budget and allocation of resources.
  • Lead audit and the closing of all actions.

Candidate Profile

  • Educated to degree level or equivalent.
  • Track record of successfully influencing and collaborating with senior leaders and achieving change.
  • Deep understanding of employment legislation relating to equality and diversity as well as the commercial and competitive benefits of diversity principles and experience of keeping policies and procedures up to date and relevant.
  • Successful record of design and delivery of EDI interventions.
  • Understanding of the diversity issues in STEM.
  • Experience of providing solutions to EDI issues and taking opportunities to improve at all stages of the employee lifecycle.
  • Ability to work independently and self-motivate to find innovative and practical solutions to complex problems.
  • Ability to work at both strategic and operational levels.
  • Ability to investigate, compile and analyse data to identify key trends, write reports, provide and deliver on action plans based on the data.

Benefits

We demand the best from our people. So it’s only right we reward them with the best benefits. That’s why we offer a competitive package, including: a generous bonus, life assurance, private medical cover, Mercedes company car lease scheme, 25 days holiday, on-site gym and subsidised restaurant facilities.