About The Role

Race Promotion is a key pillar of the Company’s business, including the live platform from which fans can experience the thrill and entertainment of Formula 1. The Company has longstanding relationships with a diverse range of Race Promoters and host cities across the globe and is looking to build on these key external partnerships to drive revenues and build fan engagement.

The Relationship Manager will have the responsibility for the planning, activation and delivery of a Promoter’s rights and will be the conduit between the Promoter and Formula 1’s internal teams. Your role will include delivering high quality relationship management and nurturing knowledge of your clients to make sure that Formula 1 continues to deliver world class events. 

The role will involve working alongside other F1 departments to drive innovative thinking around exploiting commercial opportunities for race events.


  • Managing assigned account relationships by being key point of contact for Promoters and internal F1 departments, maximising opportunity and ensuring the successful delivery of each event.
  • Proactive communication with Promoters and F1 internal teams through regular calls, status updates and face to face meetings.
  • Operating across departments, including Commercial Development, Event Delivery and Events Teams to implement new initiatives and support the delivery of local sponsorship activations.
  • Working with each Promoter to problem solve and find creative solutions to any challenges.
  • Identify underutilized assets at each Circuit to drive revenue and enhance the fan experience, working closely with the commercial department to create and fund each idea and proposal.
  • Leads on ensuring all the business reports/evaluates the race/promoter performance as part of ongoing year on year race development.
  • Develop a thorough understanding of local market and trends and be able to process full evaluation of Promoter territories.
  • Creating detailed and comprehensive Post Event Reports that capture feedback from across the business and identify areas for improvement and agreed next steps.
  • Working closely with race Commercial Managers to understand all revenue opportunities that present themselves in and around races.

About You

  • Understanding of the importance of relationships and event benefits to a host city.
  • proven experience in international, largescale live events and within the sports industry
  • Ability to adapt quickly to change and operate effectively in diverse cultural environments, creative problem solver.
  • Commercially savvy operator who can see the big picture and the connection to day-to-day tasks and projects.
  • Ability to multi-task and deliver results under pressure and to changing deadlines.
  • Strong understanding of event rights monetisation and how rights and assets can be leveraged for mutual benefit within a partnership. 
  • Focused and driven individual, who proactively takes on initiatives and drives projects from start to finish.
  • Willing to frequently travel internationally.
  • Excellent communication & interpersonal skills.
  • A thorough, detail driven, structured, collaborative and thoughtful team player.

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