Digital Content Development, DTC – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Position Summary:

The Digital Content Development Manager will work closely with NBA content stakeholders and 3rd-party content partners in the development and distribution of content that will drive the subscriber acquisition goals of NBA digital products (DTC). The role will create a cohesive consumer experience by facilitating the development and planning of a mix of internally generated content, original source creative, and community content.

Major Responsibility:

  • Develop content franchises for the NBA App and NBA.com, aligning with internal and Warner Media Discovery Sports personnel on content development process, distribution, and promotion.
  • Have a strategic voice when it comes to daily & tentpole content- understanding all content assets that are available to deliver an outstanding fan experience; consistently reviewing analytics to get to efficient distribution for the NBA App, NBA.com
  • Collaborate with Content Creation personnel on what is needed around content creation needs for the mobile app, website and connected devices to ensure delivery of best-in-class content.
  • Work with 3rd parties, contractors and freelance staff to plan and develop content franchises focused on lifestyle, fashion, analytics, influencers, etc.
  • Maintain dashboard on performance metrics for specific content series & franchises and optimize programming plans against key insights.
  • Execute priorities for content development with a focus on seeing process through from pitch to publish.
  • On-site editorial feature or content capture, when needed, around league-related events sought at improving NBA digital products
  • Work with Product & Digital Content Strategy on content reporting, testing & future product enhancements
  • Understand all content available (league, teams, affiliate leagues) to vet viable content franchises that would perform best on the respective platforms & in markets
  • Assist in the marketing plans for tentpole content franchises

Required Skills/Knowledge:

  • Deeply knowledgeable and passionate about all aspects of basketball, including but not limited to analytics, rules of the game, and key cultural touchpoints.
  • Strong project management and interpersonal skills, with ability to take initiative in an ambitious, fast-paced environment of multiple priorities
  • Guide in how to best develop content that will be relevant for a global audience around the players, teams, and game itself to showcase across digital and social channels
  • Knowledgeable and curious about the social, digital, linear, and direct-to-consumer landscape Familiarity with publishing operations in Content Management Systems (WordPress preferred)
  • Knowledge of basketball analytics and the rules of the game Solid understanding of social media platforms, including Facebook, Twitter, YouTube, Instagram, and Snapchat.
  • Strong writing and interpersonal skills, as well as the ability to implement an editorial judgment
  • Ability and willingness to work on deadline and balance multiple tasks at once with a detailed and thorough approach
  • Ability and willingness to work both independently and as part of a team
  • This position will require some travel, as well as night & weekend work
  • Ability to work cross-functionally in a global, matrix organization Proficiency in Excel, PowerPoint, and MS Word applications
  • Familiarity with Airtable and Google Suite Ability to cultivate effective partnerships with external companies, representing the NBA in a manner that befits the organization, working to represent the NBA’s interests, but in a way that acknowledges partners’ goals as well
  • Willingness and ability to engage with stakeholders (including senior executives), communicate insights and problem-solving in a flexible, professional manner
  • Exceptional verbal, written, presentation and interpersonal skills
  • Experience Needed Minimum of 4 years of experience in a social/content/digital role
  • You have developed and planned content for digital or social platforms
  • You understand digital analytics & trends to know the best types of content to use on respective platforms
  • Track record for successfully driving digital audience/customer/fan growth and revenue through content across platforms for a direct-to-consumer brand.
  • Subscription experience strongly preferred Prior expertise working in sports or lifestyle content preferred, but not required

Education: Bachelor’s degree or production qualification required; preferably in content production or digital marketing or related discipline

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Events Project Manager – NBA Africa

Reporting to the NBAA Africa Event Lead, the Events Project Manager will be responsible for the planning, executing and project management of events and basketball programs as required by NBAA. The role includes management/support of all operational, administrative, financial and logistical aspects of event planning and execution.

The event and operations objectives of the NBAA include the following:

Conduct top-level, first-class professional basketball and partner related events across Africa Build the popularity and awareness of basketball and NBA across Africa Ensure consistency in the delivery of each event across the various markets Maximize budget and find synergies between each event/venue.

This role will report directly to the Events Lead, helping to progress all aspects of NBAA events. This position will encompass 65% travel in support of programs and partner deliverables across the continent.

Major Responsibility:

  • Key contributor to the planning and execution of NBAA events (e.g., basketball activities, hospitality events, fan activities, festivals, concerts etc.).
  • Develop client event strategies and recommend the budget, operational planning, and objectives within approve plans.
  • Create and manage event planning and execution templates.
  • Manage all NBA event related admin as it pertains to all supporting departments, legal, finance, basketball operations, compliance, risk, health and safety Contribute in Game Presentation and In-Arena Fan Experience, in cooperation with Live Program and Entertainment team Support management of event budgets, including tracking all event-related expenses.
  • Support management of agencies & vendors including market research, contracting process and on-going management Lead management of internal processes across due diligence and contractual deliverables for event related vendors and suppliers.
  • Support creative development for events, including management of the agency and internal processes Support management of logistics company responsible for event equipment and logistics.
  • Support Global Partnerships on partner deliverables including managing partners activations at venues .
  • Assist development and execution of on-site and post-event research
  • Produce and manage fact sheets for each event, including the development of event recaps & evaluations.
  • Maintain open and ongoing communication lines with the events teams in NBA and BAL offices, including Dakar, Johannesburg, London, and New York/New Jersey.

Required Skills/Knowledge:

  • Verbal and written fluency in the English.
  • Minimum of 7 years of relevant global events experience
  • Demonstrated track record of managing events, preferably in the sports industry.
  • Available to work occasional weekends
  • Available to work across US/UK/SA time zones
  • Portuguese and French language skills, a plus
  • Ability to work independently in a complex and dynamic environment Ability to develop strong relationships, both internally and externally, to execute successful events, based on stated objectives.
  • Demonstrate high competency in events planning and operations
  • Team-player, self-motivated and goal-oriented
  • Basketball knowledge and affinity, a plus
  • Must have a track record of successful budget oversight/management
  • Possess effective communication skills (verbal and written) with the ability to resolve issues
  • Able to multi-task, prioritize, and meet deadlines
  • Detail-oriented and very well organized .
  • High level of proficiency in MS Office (Word, Excel, PowerPoint)
  • Willingness to travel significantly across Africa Experience

Educational Background:

  • Bachelor’s degree required

Head of Communications – British Basketball League

Description

The Head of Communications will be responsible for overseeing and executing the communication strategy for the British Basketball League (BBL). This role requires a highly motivated and organized individual who can lead the development and implementation of communications plans to promote the BBL, its clubs, players, coaches and staff.

If you are passionate about sports (in particular basketball), and communications, and want to make a positive impact on the British Basketball League, we would love to hear from you!

Responsibilities

  • Implement a comprehensive communications strategy to promote the BBL and its associated activities.
  • Oversee media relations and act as the primary point of contact for the BBL, ensuring a consistent and positive representation in all media channels.
  • Drive the communications agenda with the league’s clubs ensuring we have a coordinated approach
  • Work with our PR agency partner to produce statements and releases that drive positive impact for the league and clubs
  • Collaborate with other departments to create and implement joint communications initiatives.
  • Ensure we have a world-class media experience during the game day for both the league and clubs, so they go away happy and speak positively about the league
  • Develop and maintain strong relationships with key stakeholders including media, fans, partners, and other organizations.
  • Set ambitious goals for our public and media relations
  • Monitor and evaluate the impact of communications activities and provide regular reporting on their effectiveness.
  • Drive the B2B agenda targeting investors, sponsors, licensees, potential franchise owners, sports and marketing media allowing us to grow as a business
  • Drive the B2C agenda targeting fans and potential fans, allowing our audiences to understand everything there is to know about the league, clubs, players, coaches and staff to generate conversation between fans
  • Stay up-to-date with industry trends and continuously evaluate and adjust the BBL’s communication strategies to ensure they remain effective and relevant.

Requirements and skills

  • Bachelor’s degree in Communications, Marketing, or a related field.
  • Proven experience in a similar role, with a strong track record of success in executing communications strategies.
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas in a clear and concise manner.
  • Strong leadership skills, with the ability to collaborate effectively with cross-functional teams.
  • Knowledge of and experience in the sports industry, particularly in basketball, is highly desirable.
  • Excellent organizational skills, with the ability to manage multiple projects and priorities.
  • Knowledge of the media landscape, including traditional and digital media channels.
  • Strong interpersonal skills and the ability to build relationships with key stakeholders.

Reporting to: Head of Marketing and Communications

About the British Basketball League 

The British Basketball League (BBL), formed in 1987, is the leading men’s professional basketball league in the United Kingdom and represents the highest level of the professional game in the country, featuring players from around the UK, Europe and the US. The BBL operates under the FIBA Europe Federation. The league is contested by 10 teams from major cities across England and Scotland and can be seen on television in the UK on SkySports. The BBL is also broadcast live on the BBL Player and BBL YouTube Channels. The BBL runs three additional knockout competitions alongside the BBL Championship which are the BBL Cup, the BBL Trophy and the end-of-season BBL Play-offs.

The current franchises are:

  • Bristol Flyers
  • Caledonia Gladiators
  • Cheshire Phoenix
  • Leicester Riders
  • London Lions
  • Manchester Giants
  • Newcastle Eagles
  • Plymouth City Patriots
  • B. Braun Sheffield Sharks
  • Surrey Scorchers

The BBL is jointly owned by the 10 franchises that make up the league who all own an equal stake alongside Miami-based investment firm 777 Partners, who own a 45.5% share of the league. In addition, the BBL is comprised of an independent Management Board overseeing the implementation of the Business Plan and day-to-day running of the League.

Media Rights Opportunity – French Basketball League

Follow closely as the story of a generational talent, destined for greatness in basketball, unfolds with live rights to LNB Pro A, the highest level of basketball in France, known for its free-flowing style of basketball.

This season, all eyes are on Victor Wembanyama – 18-year old, projected to be the no 1 pick in the 2023 NBA Draft. Standing at 7 ft 3 in, but having a guard skillset, the youngster is a just-watch for all basketball lovers.

While the season is underway, there is plenty of more action to be covered – in fact, up to 300 live matches can be delivered via IP, including the Playoffs and Finals (from now until June 2023).

Fan Engagement Specialist – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Position Summary: 

This position will play an important role in supporting the maintenance of positive relationships with our fans. In addition to handling fan questions, comments and requests, the Fan Engagement Specialist also provides support in reporting on key trends, issues and topics of interest. The ideal candidate should possess an affinity for sports as well as a general interest in communications.

Major Responsibility: 

  • Monitor and respond to fan mail received via email, as well as postal mail and voicemail 
  • Compile and distribute regular reports on key trends, issues and topics of interest among fans 
  • Maintain and update Fan Engagement databases and contact lists 
  • Assist with additional writing and editing for the Strategic Communications group as needed 

Required Skills/Knowledge: 

  • Knowledgeable and passionate about the NBA, WNBA, NBA G League and NBA 2K League and their players, coaches and teams 
  • Excellent written and verbal communication skills 
  • Ability to prioritize and multitask 
  • Ability to balance speed with quality and accuracy 
  • Highly organized with an extraordinary attention to detail 
  • Ability and willingness to work both independently and as part of a team 

Education:

Bachelor’s degree, preferably in communications or a related field

Salary Range:

  • $60,000 – $65,000 per year 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Tender for digital platform for Basketball New South Wales

Basketball NSW (BNSW) is the governing peak body for the sport of basketball in New South Wales. Basketball NSW is an affiliated member of Basketball Australia (BA), the national governing body. Its aim is to grow, develop and promote the game by supporting its members, stakeholders, and the basketball family in general.

Basketball is an inclusive sport with opportunities to play across all genders, ages, and disabilities which historically, has been enjoyed as far back as 1938. Today, there are over 67,000 registered members across NSW, and by 2025 BNSW aims to increase to over 100,000 members and strives to engage over 500,000 participants in Basketball throughout NSW. The Board has resolved to aspire to these objectives within the 2022-2025 BNSW Strategic Plan.

To achieve these strategic objectives, a system is required to provide [collate] information on Basketball opportunities across the state to maximise the coverage of the sport and make information more accessible to internal and external stakeholders.

The current experience of Basketball in NSW for members is fragmented and inconsistent and can be confusing for those new to the sport, and Basketball NSW is not currently seen as the most trusted source of information for the whole Basketball community in NSW. BNSW currently hosts a web platform which provides information for players, officials, coaches, and the community. The site provides registrations, accreditation, education, training, merchandising, and competition results. Whilst the current solution provides key information and access to services required by member Associations it is not used by all for a multitude of reasons, leading to the inconsistent experience for players, referees, coaches, technical officials and their families.

A range of other non-interfaced commercial solutions are used by the basketball community to provide additional services including but not limited to; competition management, participant registration, venue management/bookings, events/tournaments, and direct communications.

The new Portal is not intended purely as an upgraded website or new registration platform but rather a portal that digitises basketball administration, streamlining the customer experience for a broader definition of the ‘Basketball community’. It is intended this would also increase the visibility of basketball serving as an access point for those new to the sport or not yet participating, and those who may not traditionally have engaged with Basketball NSW otherwise.

DTC Marketing Lead – NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App, NBA ID and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Based in London (UK) or in Madrid (Spain), the DTC Marketing Lead will play a key role to increase the number of subscribers in Europe & Middle East and how we engage, interact, and monetize them.

The selected candidate will have two direct reports.

Major Responsibilities

Lead all the DTC Marketing initiatives in Europe & Middle East across products such as the NBA App, NBA ID and NBA League Pass

  • Coordinate the localization, creation, and delivery of promotional assets for DTC products to be used across owned and operated channels, partners and influencers.
  • Run weekly, monthly and quarterly growth forecast as well as weekly trading performance process
  • Oversee the subscription marketing budget
  • Collaborate with key departments in the region (including Content & Social, Events) and in NY (Marketing, Growth & Media) to build and execute activations to drive subscribers
  • Oversee global data capture initiatives and create local campaigns for fans in EME (e.g., Fantasy)
  • Oversee Email marketing and CRM for the region
  • Manage two direct reports

Required Skills/Knowledge

  • Minimum 7 years of experience in marketing in a Direct-to-Consumer company or OTT.
  • Experience in driving substantial increase of subs / customers for a product.
  • Experience marketing membership products.
  • Experience in Lifecycle marketing.
  • Experience managing teams.
  • Growth mindset.
  • Team player.
  • A good communicator with excellent presentation skills.
  • Ability to work well within a matrix organization. This position requires a lot of cross-departmental collaboration.
  • Fluency in English and other European language is a plus.
  • Proficient in Microsoft Word, Excel and PowerPoint.
  • Educational Background Required
  • Bachelor’s degree
  • Master in Marketing or MBA is a plus

The Executives in Sport Group are retained on behalf of the NBA to appoint a DTC Marketing Lead. All direct applications and CV’s will be forwarded to The Executives in Sport Group.

If this role is of interest, then please press the apply button and include a copy of your CV.

We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.

All information supplied is anonymous and will not be viewed by recruiting managers.

Loyalty Program Manager – LA Clippers

The Loyalty Program Manager will research, create, and launch a loyalty program for the LA Clippers and Intuit Dome. As Manager, you will work with technology, marketing, sales, and communications departments to deliver a best in class product. You will work with external partners and vendors to grow our global fanbase by incentivizing and rewarding fans for actions in and outside of the arena.This is a full-time role based out of our DTLA office and is eligible for our competitive benefit offerings including medical, dental, vision, 401(k) plan with company contribution, Well-Being Allowance, and more.The LA Clippers are committed to providing a safe and healthy workplace. New members of our team must be fully vaccinated for COVID-19 and will need to provide verification of vaccination for COVID-19 at least seven days prior to their start date. Fully vaccinated refers to at least two (2) weeks after the final dose on a two-dose vaccination series (Pfizer or Moderna) or at least two (2) weeks after a single dose COVID-19 vaccination series (Johnson and Johnson).

What You Will Do

  • Serve as the day-to-day operations leader for LA Clippers & Intuit Dome loyalty program. 
  • Work with multiple internal and external teams to develop and manage B2C loyalty reward programs, promotional campaigns, and communication. 
  • Manage and address program requirements and updates, including appropriate team members to ensure SLAs and KPIs are met. 
  • Troubleshoot/research when issues come up and raise to appropriate team for resolution. 
  • Work with the Analytics team to deliver program data and insights. 
  • Identify and explore opportunities for data acquisition through program participation. 
  • Work closely with Finance team to manage accurate accounting methods for the program. 
  • Ensure that the program remains up to date with larger Loyalty industry advancements and technological developments. 

Your Background, Skills And Qualifications

  • 3+ years of hands-on product management experience, or equivalent combination of education and experience. 
  • Experience in operation and management of Loyalty programs or other marketing programs. 
  • Demonstrated dedication with the ability to lead projects from origin through execution. 
  • Stay current on the shifting digital landscape in the areas of privacy and identity, loyalty industry advancements, and technological developments. 
  • Ability to learn, contribute and flourish in a fast-growing, dynamic environment.
  • Effective interpersonal skills, both oral and written. 
  • Self-starter and entrepreneurial spirit with hands-on approach towards business. 

The LA Clippers are a proud equal opportunity employer. It is our desire and intent that all employees enjoy a healthy professional business working environment that is free from discrimination and harassment.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 

Senior Marketing Manager – Dallas Mavericks

The Director of Marketing – Ticketing will work with the Chief Marketing Officer.

Job Duties

  • Assist CMO with developing, planning, implementing, analyzing, managing, and budgeting current and new marketing programs & initiatives to generate ticket sales revenue and engagement.
  • Work closely with Corporate Sponsorship Senior Staff to effectively market sponsorship campaigns, and identify target markets, and corporate partners throughout the season.
  • Develop and help execute strategic marketing to extend brand awareness, build customer engagement, and generate/meet revenue goals.
  • Contribute to the formulation and implementation of season’s marketing plan and the development of goals and objectives.
  • Assist in developing and executing all sponsorship marketing plans, creating collateral, including but not limited to marketing rights, in-game and in-market activation, hospitality, and special events.
  • Management of copy and creative to supplement the above through TV, radio, print, website, outdoor, email, team collateral, digital, social and incremental bater with advertising mediums in the market.
  • Act as the liaison between all internal Mavs departments on sponsorship opportunities and help execute contractual marketing assets received by Mavs Partners, but not limited to legal guidelines on player usage.
  • Maintain detailed planning records, utilizing project management, recap, creative and traffic tools.
  • Manage relationships with key partners/vendors to effectively market team inventory.
  • Negotiate barter/promotional agreements with major media outlets including outdoor, print, digital, etc to further support or enhance team programs.
  • Work closely with and build relationships with NBA on team and league level, sharing and creating best practices across the league.
  • Create and manage Digital Marketing calendar and track all marketing assets internally and externally.
  • Manage and drive digital marketing. Plan, execute and measure results to drive revenue and engagement for team. Evaluate emerging technologies while recognizing new and creative growth strategies.
  • Digital Marketing – provide support to Digital Marketing Staff (email marketing, web, and social) to create and expand digital marketing efforts, while providing thought leadership and perspective for adoption.
  • Game Operations – generate new ideas, manage and execute marketing ticket sales needs for in game presentation, theme nights, group nights, and fan engagement opportunities.
  • Merchandise – provide support to Director of Merchandise on marketing of team merchandise objectives. Managing and creating marketing programs and initiatives to generate sales revenue. 
  • Street Team Marketing – manage and research events for street team grassroots marketing events. Managing and creating collateral to promote ticket sales and Mavs initiatives, managing budgets, negotiating booth space, etc.
  • Perform other duties as assigned.

Requirements

  • 6+ years of sports and/or entertainment industry experience required 
  • Bachelor’s degree in Marketing, Advertising, Business or related field from a four-year college or university
  • Proven ability to lead through influence, flexibility, and diplomacy
  • Demonstrate knowledge of the principles, practices, and terminology of advertising, marketing, and public relations programs
  • A strategist capable of implementing long and short term integrated marketing plans
  • Experience working with and influencing senior leaders and business partners by providing guidance and direction on marketing objectives
  • Organized, energetic individual capable of working effectively in high-pressure, fast-paced environment
  • Critical thinker and self-starter willing to work proactively to identify key business priorities and work across teams to implement solutions
  • Strong organized skills, written & oral communication skills, team-oriented
  • Ability to multi-task and prioritize workload 
  • Proficient with Microsoft Suite
  • Ability to work evening, weekend, and holiday hours (as required by the NBA season) 
  • Vaccinated

Preferred Qualifications

  • Knowledge of the Dallas market

The Dallas Mavericks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Commercial Management and Integrated Partnerships – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Position Summary:

This position will service key strategic NBA integrated marketing partner relationships with a special focus on supporting partnerships in the NBA’s Fantasy and Gaming ecosystem. This individual will focus on the day-to-day relationship management and oversee activation efforts of various global marketing partner accounts across the NBA, WNBA, NBA G-League and USA Basketball.

Major Responsibilities:

  • Oversee the development and fulfillment of Integrated Marketing partners’ full sponsorship portfolios across NBA, WNBA, NBA G League, NBA 2K League and/or USA Basketball properties
  • Serve as lead on the account team responsible for managing day-to-day partner activation processes, including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination, including at international events, and results tracking, which will require collaboration across multiple departments
  • Serve as day-to-day contact on partnership matters ranging from activation strategy to contractual deliverables
  • Provide partnership expertise in the comprehension of contractual elements and understanding of the leagues’ and partners’ business goals/target audiences/marketing strategy and knowledge of best practices and industry news
  • Develop upsell opportunities that align with brand objectives
  • Develop and leverage strong relationships and build credibility with external partners and their lead agencies
  • Build effective working relationships and strong consensus with key NBA constituencies including: sub-departments within Global Partnerships and Media, Events, Public Relations, Legal, Marketing, Social Responsibility, Team Marketing & Business Operations, Player Marketing, and all affiliate leagues
  • Oversee budgets for partners including leading the annual budget planning process; requires fluency in our financial reporting and pipeline management system
  • Execute against partnership goals and success metrics and implement a measurement plan for monitoring effectiveness and providing regular reporting
  • Participate and lead additional marketing partnership business transformation projects (e.g. new projects, new sellable assets, global integration)

Required Skills/Knowledge:

  • Minimum 6 years professional experience in relevant field (marketing, advertising, account management, or brand management) with experience in the fantasy and sports betting field highly valued
  • Successful experience in developing marketing and event strategies for clients and a strong understanding of marketing and promotions, including demonstrated experience in developing and implementing successful marketing programs
  • Demonstrated relationship management skills both internally and externally (including with senior executives); ability to adapt to various personalities and working styles
  • Excellent communication skills, both written and verbal
  • Presentation skills, including the ability to create and lead presentations
  • Strategic thinker who is able to execute current partner strategy and identify areas of optimization/opportunity
  • Strong financial and analytical skills; ability to create internal and external reports
  • Solid understanding of sponsorship activation including events, media, marketing rights, content, etc.
  • Ability to forecast issues in projects and problem solve with various constituents
  • Must be highly motivated, proactive, self-starter with high energy and team spirit
  • Enjoys fast paced and challenging work environment
  • Proficient in Microsoft Word, Excel and PowerPoint

Education:

  • Bachelor’s degree required

Salary Range:

  • $130,000 to $140,000 per year

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.