The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Position Summary:

The Digital Content Development Manager will work closely with NBA content stakeholders and 3rd-party content partners in the development and distribution of content that will drive the subscriber acquisition goals of NBA digital products (DTC). The role will create a cohesive consumer experience by facilitating the development and planning of a mix of internally generated content, original source creative, and community content.

Major Responsibility:

  • Develop content franchises for the NBA App and, aligning with internal and Warner Media Discovery Sports personnel on content development process, distribution, and promotion.
  • Have a strategic voice when it comes to daily & tentpole content- understanding all content assets that are available to deliver an outstanding fan experience; consistently reviewing analytics to get to efficient distribution for the NBA App,
  • Collaborate with Content Creation personnel on what is needed around content creation needs for the mobile app, website and connected devices to ensure delivery of best-in-class content.
  • Work with 3rd parties, contractors and freelance staff to plan and develop content franchises focused on lifestyle, fashion, analytics, influencers, etc.
  • Maintain dashboard on performance metrics for specific content series & franchises and optimize programming plans against key insights.
  • Execute priorities for content development with a focus on seeing process through from pitch to publish.
  • On-site editorial feature or content capture, when needed, around league-related events sought at improving NBA digital products
  • Work with Product & Digital Content Strategy on content reporting, testing & future product enhancements
  • Understand all content available (league, teams, affiliate leagues) to vet viable content franchises that would perform best on the respective platforms & in markets
  • Assist in the marketing plans for tentpole content franchises

Required Skills/Knowledge:

  • Deeply knowledgeable and passionate about all aspects of basketball, including but not limited to analytics, rules of the game, and key cultural touchpoints.
  • Strong project management and interpersonal skills, with ability to take initiative in an ambitious, fast-paced environment of multiple priorities
  • Guide in how to best develop content that will be relevant for a global audience around the players, teams, and game itself to showcase across digital and social channels
  • Knowledgeable and curious about the social, digital, linear, and direct-to-consumer landscape Familiarity with publishing operations in Content Management Systems (WordPress preferred)
  • Knowledge of basketball analytics and the rules of the game Solid understanding of social media platforms, including Facebook, Twitter, YouTube, Instagram, and Snapchat.
  • Strong writing and interpersonal skills, as well as the ability to implement an editorial judgment
  • Ability and willingness to work on deadline and balance multiple tasks at once with a detailed and thorough approach
  • Ability and willingness to work both independently and as part of a team
  • This position will require some travel, as well as night & weekend work
  • Ability to work cross-functionally in a global, matrix organization Proficiency in Excel, PowerPoint, and MS Word applications
  • Familiarity with Airtable and Google Suite Ability to cultivate effective partnerships with external companies, representing the NBA in a manner that befits the organization, working to represent the NBA’s interests, but in a way that acknowledges partners’ goals as well
  • Willingness and ability to engage with stakeholders (including senior executives), communicate insights and problem-solving in a flexible, professional manner
  • Exceptional verbal, written, presentation and interpersonal skills
  • Experience Needed Minimum of 4 years of experience in a social/content/digital role
  • You have developed and planned content for digital or social platforms
  • You understand digital analytics & trends to know the best types of content to use on respective platforms
  • Track record for successfully driving digital audience/customer/fan growth and revenue through content across platforms for a direct-to-consumer brand.
  • Subscription experience strongly preferred Prior expertise working in sports or lifestyle content preferred, but not required

Education: Bachelor’s degree or production qualification required; preferably in content production or digital marketing or related discipline

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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