The Head of Communications will be responsible for overseeing and executing the communication strategy for the British Basketball League (BBL). This role requires a highly motivated and organized individual who can lead the development and implementation of communications plans to promote the BBL, its clubs, players, coaches and staff.

If you are passionate about sports (in particular basketball), and communications, and want to make a positive impact on the British Basketball League, we would love to hear from you!


  • Implement a comprehensive communications strategy to promote the BBL and its associated activities.
  • Oversee media relations and act as the primary point of contact for the BBL, ensuring a consistent and positive representation in all media channels.
  • Drive the communications agenda with the league’s clubs ensuring we have a coordinated approach
  • Work with our PR agency partner to produce statements and releases that drive positive impact for the league and clubs
  • Collaborate with other departments to create and implement joint communications initiatives.
  • Ensure we have a world-class media experience during the game day for both the league and clubs, so they go away happy and speak positively about the league
  • Develop and maintain strong relationships with key stakeholders including media, fans, partners, and other organizations.
  • Set ambitious goals for our public and media relations
  • Monitor and evaluate the impact of communications activities and provide regular reporting on their effectiveness.
  • Drive the B2B agenda targeting investors, sponsors, licensees, potential franchise owners, sports and marketing media allowing us to grow as a business
  • Drive the B2C agenda targeting fans and potential fans, allowing our audiences to understand everything there is to know about the league, clubs, players, coaches and staff to generate conversation between fans
  • Stay up-to-date with industry trends and continuously evaluate and adjust the BBL’s communication strategies to ensure they remain effective and relevant.

Requirements and skills

  • Bachelor’s degree in Communications, Marketing, or a related field.
  • Proven experience in a similar role, with a strong track record of success in executing communications strategies.
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas in a clear and concise manner.
  • Strong leadership skills, with the ability to collaborate effectively with cross-functional teams.
  • Knowledge of and experience in the sports industry, particularly in basketball, is highly desirable.
  • Excellent organizational skills, with the ability to manage multiple projects and priorities.
  • Knowledge of the media landscape, including traditional and digital media channels.
  • Strong interpersonal skills and the ability to build relationships with key stakeholders.

Reporting to: Head of Marketing and Communications

About the British Basketball League 

The British Basketball League (BBL), formed in 1987, is the leading men’s professional basketball league in the United Kingdom and represents the highest level of the professional game in the country, featuring players from around the UK, Europe and the US. The BBL operates under the FIBA Europe Federation. The league is contested by 10 teams from major cities across England and Scotland and can be seen on television in the UK on SkySports. The BBL is also broadcast live on the BBL Player and BBL YouTube Channels. The BBL runs three additional knockout competitions alongside the BBL Championship which are the BBL Cup, the BBL Trophy and the end-of-season BBL Play-offs.

The current franchises are:

  • Bristol Flyers
  • Caledonia Gladiators
  • Cheshire Phoenix
  • Leicester Riders
  • London Lions
  • Manchester Giants
  • Newcastle Eagles
  • Plymouth City Patriots
  • B. Braun Sheffield Sharks
  • Surrey Scorchers

The BBL is jointly owned by the 10 franchises that make up the league who all own an equal stake alongside Miami-based investment firm 777 Partners, who own a 45.5% share of the league. In addition, the BBL is comprised of an independent Management Board overseeing the implementation of the Business Plan and day-to-day running of the League.

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