Director Of Marketing – Sport England

Who we are

Sport England is an arms-length body of government responsible for growing and developing grassroots sport and getting more people active across England.

We were established by Royal Charter – which is an instrument of incorporation granted by the Queen – we began operating as Sport England in 1997.

Our mission

Right now, the opportunities to get involved in sport and activity depend too much on your background, your gender, your bank balance and your postcode. We’re determined to tackle this and unlock the advantages of sport and physical activity for everyone.

We’re here to invest in sport and physical activity to make it a normal part of life for everyone in England, regardless of who you are. Together, we can change lives for the better in every home, and in every community, right across the country.

The role

Since launching This Girl Can in 2015, Sport England has become renowned for developing effective and award-winning campaigns which help drive behaviour change.

Now experienced and skilled at developing a full range of campaigns, partnerships and activations to encourage more people to live more active lives, this is an exciting time to join the team.

You will be tasked with inspiring and leading the Marketing and Partnerships team of c. 10 people, as well as working across teams both internally and working with partners externally to plan and deliver high quality marketing campaigns and grassroots movements. You will also become a trusted advocate across sport in England on how to use effective campaigning to change behaviours and attitudes towards sport and physical activity.

While activity levels are recovering from the impact of the pandemic, never has there been a more important time to lead this work.

This includes current campaigns This Girl Can, We are Undefeatable and Join the Movement, all of which have had a significant impact on the audiences and groups which they seek to primarily support, and the consideration of other new campaigns, partnerships and activations in the years ahead.

The postholder will be responsible for the overall planning and delivery of Sport England’s entire campaign portfolio and all of the activations, partnerships and projects that are developed alongside, to support the behaviour change journey. A This Girl Can activation example is Studio You, a free Netflix-style PE resource for teachers to inspire disengaged teenage girls, through fun lesson experiences.

With a new and ambitious strategy to deliver, this position will play a key role in ensuring that campaigns heavily contribute to the plan’s central ambition, which is to tackle inequalities so that everyone can feel able to take part in sport and physical activity.

Day to day tasks:

  • Work with teams across Sport England to understand their vision and objectives, and identify and co-build marketing strategy and plans eg sport workforce, health inequalities, volunteering etc that deliver against them. Encouraging teams to set high aspirations, be bold and take risks to do things differently and innovatively.
  • Work effectively as a member of Sport England’s Senior Leadership team which is leading the change that the organisation is currently going through to centrally define delivery priorities and change in culture
  • Work closely with the Executive Director for Digital, Marketing and Comms (DMC) and other senior leaders in the DMC team to build the vision and priorities for the DMC directorate and support our people in their roles.
  • Lead the Marketing and Partnerships sub-team of 10 of the Directorate to build capability, effective collaboration across the team and to unblock any issues
  • Secure senior stakeholder buy-in and alignment to resourcing and plans with presentations, writing papers etc
  • Co-lead on a number of major behaviour change campaigns, innovations, activations and brand partnerships eg This Girl Can, We Are Undefeatable, 10 minute shake ups, sector organisations upskilling eg Digital Marketing Hub, and development of new campaigns. This would involve:
    • Building a cross-functional team from across Sport England, with select external partners in the sport sector and with cutting edge marketing agencies, bringing together diverse expertise to solve some of the biggest issues the sport sector needs to address
    • Based on solid insight, co-defining the strategy, as well as resourcing and delivery model
    • Enable teams to develop best practice marketing, work in the most effective way and draw in the necessary expertise from specialist teams as required
    • Inspiring teams with what we can learn from outside of the sector to enhance our approach eg from political campaigning, from grassroots movements like climate change or from approaches from Fast Moving Consumer Goods.
  • Manage and coach 3x direct reports
  • Review and evaluate performance of plans, adapting as required and ensuring learning is reapplied across the team.

 Essential Skills and Experience

  • Relevant experience of operating at a senior level.
  • Previous experience of successfully managing a multi-functional team to a delivery timeline
  • Previous experience of appointing and managing external agencies to achieve agreed targets
  • Proven track record of strategic planning, delivery and data led reporting within a brand/marketing environment.
  • A previous track record of the ability to attract, retain and motivate people.
  • A proven ability to communicate strongly and explain ideas in a meaningful and engaging way to both internal and external customers
  • A previous track record of being results oriented and delivering against agree targets
  • Strong knowledge and understanding of consumer behaviour and attitudes and the effects and applications of a full range of media channels
  • Understanding of insight driven and relationship marketing
  • Experienced in communication, influencing and advocacy both internally up to board level and with external stakeholders or partners

About the Directorate you will join

The Digital, Marketing and Communications Directorate is responsible for setting the strategic direction of digital content, marketing, campaigns, and communications.

With expertise in commercial partnerships, social media, editorial, public affairs, consumer innovation, internal communications, and PR and media, the team provides functional expertise, both within Sport England and across our network of partners and customers.

The marketing and campaign team’s role is to deliver world class campaigns and partnerships that drive behaviour change and to position Sport England as the nation’s sector leader

How to apply

Please send your CV along with a detailed cover letter to awalden-jones@sriexecutive.com by 5th June 2022.  

Coordinator, Media Relations – Los Angeles Lakers

About the job

Job Title: Coordinator, Media Relations (Lakers)

Department: Media Relations

Reports to: Director, Media Relations

Manages: 3-5 seasonal interns (and assist in training the Coordinator, South Bay Lakers)

Departmental Goal: To work hand-in-hand with the media to promote the Lakers organization in a positive light and protect its brand.

Position Summary: The Coordinator, Media Relations has three key responsibilities: (i) writing PR publications; (ii) coordinating logistics related to PR events and media attendance; (iii) managing the intern cohort.

Key Metrics Used To Evaluate Performance

  • Credential distribution process – number of errors at each game
  • Value of media coverage

Essential Functions (Duties & Responsibilities**):

  • PR Publication Production
    • Assist in the production and writing of department publications, including media guides, game notes and press releases
    • Serve as main point of contact for Lakers Summer League PR
      • Produce summer league guide with roster, bios, etc.
  • Logistics Coordination
    • Facilitate interviews between players, coaches and front office staff and the media, as assigned (during weekends and summer league)
    • Track and compile credential requests; create and disseminate temporary credentials for each game
    • Support management in executing media events
    • (Prior to each home game) Prepare and deliver game information and media packets to opponents and visiting/national media
    • Represent PR department for weekend practices to oversee and monitor any potential media interviews
  • Management and Training
    • Assist in hiring seasonal interns at the beginning of each season
    • Train and supervise seasonal interns
    • South Bay Lakers PR position
  • Other
    • Provide administrative and clerical support to VP of PR
    • Miscellaneous other tasks and special projects, as needed and assigned
    • Responsibilities subject to change based on organizational needs and direction from management.
  • Adobe Creative Suite
  • InDesign and the ability to create and publish printed books, brochures, digital magazines, and interactive online documents
  • Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)
  • Deep knowledge of Lakers team and history
  • A passion for basketball and professional sports, with an understanding of other sport cycles and operations
  • Ability to operate at the speed of the 24-hr news cycle
  • Broad knowledge and experience dealing with integrated communications approach
  • Proven experience successfully managing rapid response communications efforts
  • Possess strong relationships with local, regional and national media, and exceptional client relationship management skills
  • Excellent interpersonal skills and ability to interact with all levels within the team, NBA, media and other high level outside contacts
  • Strong presentation skills
  • Excellent writing skills with an eye for grammar, spelling, and thoughtful story creation
  • Outstanding organizational and leadership skills
  • Exceptional on-scene problem solving – ability to make tough, quality decisions in a fast-paced and stressful environment, always putting the Lakers organization’s goals first
  • Demonstrated ability to present the utmost professionalism and highest ethical code
  • Ability to manage and set goals for seasonal interns
  • Previous experience working with celebrities or professional sports players (preferred)

Director Of Communications – San Diego Wave FC

About the job

WE’D LOVE FOR YOU TO JOIN US!

We are on a mission to build a world class home for players and fans that will be loved locally and respected globally. And we are seeking a Director of Communications to join our mission so we can share our story, increase, and delight our fans. We’re making memories and engaging our community through this beautiful game!

This is a full-time role where our Director of Communications is responsible for all Club communications including media relations, public relations, crisis management, civic affairs, media/press conference/civic events, supports corporate partnerships, ticketing, and team announcement and events. At Wave FC, we collaborate to tell our story, so this position works closely with internal teams and external partners and vendors. Dive in, check out the details below; if it sounds like you and something you’re interested in, we encourage you to apply.

ROLE & RESPONSIBILIITES:

· Share in our mission.

· Grown and develop long-term, mutually beneficial relationships with media, publications, and press.

· Write and distribute Club press releases and media alerts.

· Develop and distribute weekly press team reports, industry trends summary, and monitor industry news.

· Create and implement the team’s annual communication, public relations, media, and civic affairs strategy and tactical plan.

· Manage and execute all aspects of the Club’s public/media events; including but not limited to brand and player announcements, product unveilings, annual player draft day, corporate partnership announcements/events, clinic and seminar communications, and annual business report for ownership.

· Support executive team with talking points for speaking engagements, and statements prepared for press and public events.

· Report on and recommend improvements to continually improve performance metrics.

· Execute crisis management protocol, if needed.

· Become a key contributor working closely with technical and performance, brand, fan engagement, partnerships, ticketing, and merchandise teams to collaborate on marketing and sales campaigns.

· Manage time and resources to achieve department business goals, project deadlines, and budgets.

· Attend club events, player training, press conferences, and home games to capture and/or obtain social media content i.e. photography, video footage, etc.

· Collaborate with bi-lingual content creators to develop original Spanish language content and translate press releases or other relevant media alerts into Spanish.

QUALIFIED?

· 8+ years of experience in sports communications, public relations, and event execution.

· Established connections with media outlets, influential editors/reporters, and publicists.

· Experience with crisis management.

· Proven experience managing a team aligned on strategy and growth.

· Advanced writing skills.

· Exceptional at public speaking, building relationships internally and externally.

· Professional, positive, and proactive.

· Effective communication skills, solid attention to detail, and solutions orientated.

· Desire and ability to take on responsibilities in a fast-paced, start-up environment.

· Possess the desire and capability to create compelling, unique stories and ideas.

· Passion for the success of Women’s Professional Sports in an exciting new sports landscape.

· Advanced applied knowledge of Adobe Creative, MS Office suite, and project management software.

· Available for game day and other events (often outside of traditional business hours):

  • Check out our schedule here: https://sandiegowavefc.com/2022-nwsl-schedule/

· Bilingual – English & Spanish, preferred.

WE SUPPORT OUR TEAM

Our people are our club. We champion an inclusive culture, prioritize diversity and equity. We believe different backgrounds and experiences bring new ideas and perspectives. Our goal is to have diverse, talented candidates from underrepresented and underserved backgrounds apply. Compensation is competitive and onboarding is fun. We’re excited to welcome new members of our team who share our passion.

Have what it takes and ready to join us? Apply today. Send in your resume along with writing samples (specifically press releases).

Senior Marketing Manager AUS & NZ – FIFA WWC Australia & New Zealand 2023

About the job

If you are interested in a once-in-a-lifetime job in the sports industry, this is your chance. We are looking for someone to lead and strengthen the team in charge of organizing the biggest women’s sporting event in the world: the FIFA Women’s World Cup Australia & New Zealand 2023.

To ensure the successful operational delivery of the ninth edition of this competition, we have set up a Local FIFA Subsidiary (LFS). Its aim is to improve the experience of over 1.1 billion people watching the FIFA Women’s World Cup, by delivering innovative solutions across all operational areas.

We are currently looking to recruit our Senior Marketing Manager AUS & NZL

Job responsibilities

Under the guidance of the Head of Marketing this role is responsible for successfully implementing tournament promotional campaigns and initiatives as defined in the strategy and plan. The Senior Marketing Manager will conceive, manage and monitor the local execution of defined milestones and advertising campaigns, promotional events, and other key promotional activities.

In collaboration with FIFA Zurich this role will facilitate on-site relationship with key stakeholders (Host Cities, Football Australia, New Zealand Football and others), keeping them committed to the promotional efforts within an agreed framework.

Job duties

The duties and responsibilities of the Senior Marketing Manager AUS & NZL include:

  • Working in collaboration with the Event Promotion team in Zurich to create dedicated promotional strategies for relevant assets and tournament milestones
  • Develop and deliver integrated marketing communications and promotional platforms using a mixture of online and offline channels
  • Oversee delivery of experiential programmes such as the FIFA Trophy Tour in Australia and New Zealand
  • Oversee delivery of digital marketing initiatives that drive fan engagement and ticketing outcomes
  • Oversee the delivery of key promotional initiatives such as the FIFA Sound music program
  • Show proactive and solution driven approach to promotions
  • Identify relevant and meaningful promotional opportunities
  • Set up KPI’s and monitoring for key promotional activities in the host countries
  • Detailed reporting on activities
  • Validation of promotion activities provided by stakeholders
  • Manage staff responsible for key event promotion activities in the host countries
  • Establish and maintain relationships with key event organisers, agencies and internal stakeholders
  • Collaborate closely with the Head of Marketing Services and the rest of the Local Entity team to ensure a successful FIFA Women’s World Cup 2023TM

Qualifications & experience

The successful candidate will have a University degree, preferably in Marketing/Communications along with a minimum of 8-10 years of experience in Marketing/Communications in an international environment, ideally dealing with external agencies across all core marketing disciplines. Previous experience working across both the Australian and New Zealand markets will be a distinct advantage, including previous work experience in football and/or major events in professional sports. The successful candidate will have knowledge of sports marketing, including sponsorship and brand communication.

Skills

Additional skills and requirements include:

  • An ability to deliver integrated marketing communications and promotional platforms using a mixture of online and offline channels;
  • Proven project management skills;
  • Experience in navigating complex internal and external stakeholder relationships and managing these at senior level;
  • Proficiency with MS Office, knowledge of Adobe Creative Suite is a plus; and
  • Fluent in English. Additional languages are a plus.

Closing date: 22nd May 2022

Director Of Growth Marketing – Pinnacle

About the job

Pinnacle operates a worldwide online gaming business which was founded in 1998. Since its establishment, Pinnacle has become one of the world’s largest, licensed, online gaming companies. Pinnacle has clients in more than 100 countries and is expanding.

To support our continued growth, we are currently looking for a talented and high performing Director of Growth Marketing.

Job Purpose:

The Director of Growth Marketing will be responsible for developing and executing our growth strategy through both customer acquisition and retention marketing.

You will set short- mid- and long-term key performance targets, forecast and report on the results. Your team will work closely with the Regional and Country Managers on targets per market and vertical.

You will lead and support teams across CRM, social, content, affiliate and programmatic in designing and implementing their improvement roadmap, including KPIs, ways of working, best practices and tools. You will cultivate a spirit of collaboration across all channels and functions, implement an adequate attribution model, tracking system and reporting practices in order to create one comprehensive customer view. You will run your department in ways that promote team effort, ownership, a test and learn culture, and profitability.

This role requires cross-functional cooperation with the country, product, operations, BI and insights teams, among others, to ensure effectiveness of our customer funnel across all touchpoints.

Essential Job Functions / Main Duties & Responsibilities:

  • Own growth marketing strategy and our customer-facing experience across acquisition and retention
  • Develop and implement a comprehensive digital marketing strategy across all digital channels
  • Identify areas of opportunity in our marketing playbook to drive customer funnel conversion, continuously adding and experimenting with new connection points
  • Set KPIs and targets and drive the implementation of an adequate attribution model across all channels
  • Identify trends and insights, and optimize spending and performance
  • Analyze the results of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
  • Together with BI, build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs
  • Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention)
  • Help to improve segmentation and lifecycle retention program
  • Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization
  • Collaborate with functional partners to forecast and plan company revenue growth
  • Hire, manage, and develop a team of data-driven, highly engaged individuals to manage marketing channels

Knowledge & Experience:

  • 7+ years of related digital marketing and growth leadership experience
  • Experience in sports betting, iGaming, Esports, ecommerce or digital media is a plus
  • Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels)
  • A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROI, Retention and LTV
  • Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
  • Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand
  • Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies
  • Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models
  • Board-level presentation skills
  • Strong track record of effective collaboration with creative/brand marketing and product management teams
  • Experience building, leading, and managing a team of direct reports

What we offer:

  • A lean, performance-oriented environment with a strong sense of team, collaboration, and imagination
  • Corporate Bonus Plan pending on company’s profit and individual performance
  • Social activities organized by the Company
  • Reimbursement of monthly gym membership upon receipt

Head Of Sponsorship And PR – Vanarama

About the job

Who we are

Vanarama is the UK’s leading online vehicle leasing and insurance business recently acquired by AutoTrader PLC subject to regulatory approval.

We are a disruptive force in the automotive sector, always one step ahead of the competition and intent on helping our customers find their New Lease Of Life. Our focus is on drivers and getting them into brand-new vehicles using cutting-edge technology and our comprehensive product range.

We’ve been made famous through our award-winning title sponsorship of The National League. It enables us to reach millions of people nationwide every week using our shared passion for football to speak to fans about our core product offering. We’ve leveraged our sponsorship to raise hundreds of thousands of pounds for good causes and executed standout PR and marketing campaigns which have won both Sport Industry and Football Business awards.

We’ve also started to build out an extensive digital PR outreach strategy and launched hero campaigns such as the Apple Car Outreach Campaign to influence our organic search and drive customers to our ecommerce platform.

Overview of the role

We’re looking for someone to take on the challenge of helping activate our brand across Sponsorship and PR as we move into the most exciting period in Vanarama’s history as we become part of the AutoTrader family. We need a creative, strategic, and highly organised person with a passion for football, content, and brand activation. This role sits across both football and automotive so will offer great variety. You’ll be tasked with growing our authority in electric vehicle leasing for organic search by building a strong digital PR strategy. We’ll also give you the creative freedom to execute standout PR and marketing campaigns across our football sponsorship to increase fan engagement with our brand. This role will also work closely with our Internal Comms team to champion our sponsorship and PR campaigns to help encourage our people to become advocates for the brand.

You’ll join our team of experienced marketing leaders determined to produce fantastic results daily. You’ll also get to manage agencies and rights holders independently to help deliver against our wider strategic and tactical objectives.

Duties And Responsibilities

  • Reporting to the CMO, you’ll be responsible for creating and implementing a sponsorship and PR strategy which will contribute to driving interest in Vanarama’s core product offering.
  • Manage, coach and develop two direct reports through strong leadership and strong personal development plans.
  • Working with our SEO/Digital PR agency you’ll help design and implement a digital PR strategy that earns us sustained coverage across high domain authority websites.
  • Manage relationship with journalists and help control our brand messaging across PR and social channels.
  • Identify opportunities to amplify Vanarama’s sponsorship of The National League by immersing yourself within the football news cycle and understanding the day-to-day goings on at National League level.
  • Working with the National League and agency partners you’ll be the guardian of our brand across all sponsorship channels including stadiums, events, social media and in PR.
  • Manage the key tentpole events of the National League football calendar including the end of season ceremonies and Promotion Final at Wembley Stadium.
  • Manage the editorial execution of both our PR and football content across the relevant social media channels.

About you

  • Previous experience of managing a sponsorship and/or senior experience in PR essential
  • A strong interest in football
  • Preferably you’ll have good knowledge of PR and its impact on SEO
  • Excellent project management skills.
  • A keen eye for detail with extra focus on branding and written comms
  • Experience managing and coaching a team.
  • Experience in automotive would be beneficial but not vital.
  • Hugely organised and able to prioritise your own workload.
  • Collaborative and a team player, but also comfortable working autonomously.
  • Experience with presenting would be a nice to have but not essential for the role.

If you would like to join our ever-growing team, please email your CV, along with a covering letter to recruitment@vanarama.com.

Partnership Marketing Executive – Professional Squash Association

Salary – Based on Experience

Location – Leeds

Contract type – Permanent (Full time)

Closing date9 May 2022

Interview date – 6 June 2022

(Growth and Commercial Team)

Holiday entitlement of 25 days (+ UK bank holidays) plus benefits including pension

Full time 37.5 hours per week

The Professional Squash Association (PSA) is the global governing body responsible for the administration of both men’s and women’s professional squash around the world. With over 200 events taking place around the globe every year, the PSA World Tour showcases the game of squash at its highest level in some of the world’s most unique and stunning locations.

Squash Media & Marketing (SMM) – the commercial arm of the PSA – is responsible for working with our partners to deliver these engaging events, while creating new opportunities for our athletes and exciting propositions for our fans.

This is a brilliant opportunity for a new graduate or someone early in their career to break into the exciting sports industry in a marketing / content / creative role.

About you:-

  • A graduate in media, marketing, social media or other marketing / business discipline
  • Experience editing websites, newsletters, using social media
  • Experience with copywriting and editorial/writing skills
  • Some experience with creative tools (photoshop, video editing)
  • A strong communicator both written and spoken
  • Ability to interact with and build strong relationships with partners and internal contacts at all levels
  • An interest in sport in general or squash
  • Possess strong analytical skills (experience with Excel or other insights tools)
  • Well organised, good time manager and inter-personal skills with attention to detail
  • Have the energy to learn new skills and develop professionally and personally
  • Proactive in seeking opportunities, finding solutions, and making things happen!

The role:-

The Partnerships Marketing Executive is a key new hire and will be responsible for day-to-day execution across website, social, content and events for activations of partners assigned to the individual. In a highly visible role both internally and externally, the key responsibilities for the role will include:

  • Being the first point of contact for partners that this role manages and responsible for building strong relationships with them.
  • Being the first point of contact for internal stakeholders regarding activities and updates on the partners that this role manages.
  • Work with the Marketing Manager, PR & Media Manager and Head of Growth to understand objectives for each partner, agree on execution elements and implement actions on a day-to-day basis.
  • Responsible for day-to-day execution across website, social, content and events for activations of partners assigned to the individual.
  • Work with the partner to identify athletes they want content on and manage distribution of content through agreed means within timelines on a day-to-day basis.
  • Collaborate with the Content, Social and Media teams on content plans, social activations, and PR opportunities.
  • Stay up to date on contractual requirements for partners and ensure delivery of all assets from all parties.
  • Monitor, evaluate and report on key metrics to internal and external stakeholders.
  • Identify new activations, ideas and opportunities to enhance the partner relationship, while adding value to the partner, SMM, athletes and fans.
  • Proactively stay up to date on latest goings-on in the partnership / sponsorship space, new opportunities, new technology, thought leadership and activities by other brands and rights holders.

The role will be based in the Calls area of Leeds and requires occasional travel for meetings and regular travel to events for fulfilling partner requirements.

The PSA Group values the diversity of their global multi-cultural following and aims to have a workforce reflecting this; therefore, we encourage applications from all sectors of the community.

To apply email your CV and covering letter to Julie Shimmin at careers@psaworldtour.com

Only applicants who currently have the right to work in the UK will be considered.

How to apply

To apply email your CV and covering letter to Julie Shimmin at careers@psaworldtour.com

Head Of Brand Marketing – Peak Performance

About the job

Are you a senior marketeer looking for a new opportunity working in a global company that is growing? A passionate storyteller with excellent knowledge of making consumers fall in love with a brand? If yes, this might be something for you as Peak Performance are looking for a Head of Brand Marketing to join the HQ marketing team in Stockholm.

As the Head of Brand Marketing, you are responsible to lead the Peak Performance brand marketing team and brand radiation towards our community/end-consumers. To drive the overall seasonal brand experience strategy and secure the implementation to ensure that we inspire and engage our community in all organic and bought media touchpoints, this includes PR, Media & Influencer partnerships, Athletes, Sponsorships & Social Media channels. You will lead with a digital and DTC first approach to grow our brand awareness, consumer engagement and to build long-term relationships with our community globally. To support & drive brand expansion into new immature/new markets will be a top priority.

Main Responsibilities:

  • Manage, lead, and develop the marketing team resources & functions. The team consists of three direct reports (Sponsorship Manager, Sports Marketing Manager, Senior Brand Manager) & two indirect reports (PR Manager & Social Media Specialist).
  • Support and drive market expansion projects in partnership with an internal cross-functional team.
  • Provide insights and feedback to creative team regarding specific touchpoint needs to ensure relevant content are developed for each initiative to ensure an inspirational and engaging communication towards our community.
  • Define and agree campaign objectives and KPIs per initiative including but not limited to brand awareness and positioning, traffic and revenue, new customer acquisition and retention/loyalty/frequency of purchase.
  • Keep on top of consumers and market insights, trends, and development on an ongoing basis. Consider different customer segments in marketing – always asking who we are speaking to and how. Think global, act local.
  • Work with external agencies & partners to support our brand & business needs (creative agencies, material partners, production companies etc.)
  • Manage & track overall brand marketing budget.
  • Together with VP Marketing – develop and execute overall brand marketing long term strategies, and short-term tactical plans to support our business goals.
  • Own seasonal go-to-market strategies for the brand marketing organic and bought media touchpoint and ensure its in line with the overall business strategy and our brand positioning.
  • Ensure x-functional alignment by actively partaking in the new product development (NPD) process, from idea to execution.
  • Delivery of impactful and effective brand marketing campaigns, on time and within budget.
  • Develop key cities specific plans and activations that drives brand awareness and consumer engagement.
  • In this role you will be part of the global Peak Performance Marketing & Consumer Experience Team reporting into our VP Marketing.

SKILLS & REQUIREMENTS

We believe that you are a passionate and curious individual with a proven track record within marketing. An experienced and inspiring leader that challenges status que & appreciates change. You are a team-builder that supports your team, give them the spotlight & encourage them to grow every day. Strategic thinking, communication, building long-lasting relationships and creating brand heat are critical success factors in this role, which is naturally your top skills. In this role you will be a strategist and a doer, and to be able to be both is on your priority list when looking for a new job opportunity.

Last but not least, you are a true team player that live & breath our values of Togetherhood, Passion and Winning Spirit.

  • Minimum 10 years of experience within the field of marketing working at an international brand and/or agency.
  • Preferably work experience as Head of Marketing for an international brand.
  • Have done experience from introducing a brand in a new markets.
  • Strong digital marketing knowledge & know how.
  • Experience in running high performing international x-functional marketing teams.
  • Leadership skills with the ability to set and prioritize goals.
  • Analytical & strategic mind.
  • Education: Minimum Bachelor of marketing or/and similar.
  • Good IT user (word, excel, PowerPoint etc.).
  • Language: Strong communication skills and excellent in English (spoken and written).

Director, Club Marketing – Major League Baseball

About the job

As a Director, Club Marketing you will work with assigned Major League Baseball Club personnel and internal departments within Major League Baseball to implement and optimize the overall performance of MLB Marketing Initiatives at the local level as well as Club initiatives to grow the game of baseball through both digital and non-digital consumer touchpoints.

Job Responsibilities

  • Acts as a primary liaison between assigned Clubs, MLB Marketing personnel, and various MLB business stakeholders
  • Work day to day with assigned Clubs to build a strong and collaborate relationship that enables the League office to strategize, service and assist the Clubs in their localized Marketing efforts
  • Oversee the activation of Club specific Marketing Campaigns tied to driving ticket sales, fan growth and engagement, and brand awareness
  • Project manage Club specific initiatives in the digital landscape
  • Provide guidance on Club needs and points of view at the league level as it relates to global Marketing Initiatives
  • Optimize overall performance of specific Club sites, emails and app as it relates to increasing engagement, audience and revenue generation
  • Fulfill other project responsibilities as assigned by Marketing Executives
  • Manage a team of 5-10 website content producers
  • Provide sound feedback and suggestions for enhancing the user experience for the club.com platform to further MLB and Club Marketing priorities and goals
  • Work cross functionality to coordinate, promote and implement league level programs and initiatives with Clubs

Job Requirements And Qualifications

  • Bachelor’s Degree
  • An individual with ten (10) or more years marketing management experience, working in either sports, media, entertainment or related field is preferred
  • Project management and/or client relations experience required
  • Understanding of the Interactive Media landscape strongly preferred – e-commerce, marketing, sponsorship, subscription products, social media platforms
  • Ability to develop cordial, professional relationships with all level of Club personnel and MLB staff
  • Detail-oriented, organized and excellent verbal and written communication skills
  • Positive attitude, with the ability to think outside the box in order to achieve goals
  • Ability to multitask and work under strict deadlines
  • Engaging, enthusiastic communicator who can comfortably receive and deliver feedback
  • Ability to inspire and motivate others. Delegates effectively and promotes execution through direct and indirect influencing.
  • Familiarity and interest with the game of baseball
  • Flexible schedule: available weekends and late nights throughout the year, as needed.

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.

MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!

Major League Baseball is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Are you ready to Step Up to the Plate? Apply below!

All in-office and ballpark-based positions are subject to MLB’s mandatory Covid-19 vaccine policy

Head Of Social Media – Airspeeder

Head of Social Media Role

Job Title: Head of Social Media, Airspeeder & Alauda Aeronautics

Location: London, United Kingdom

Salary/Rate: £35-£47k DOE

Working Days: Full Time. 5 days per week. Monday to Friday (some weekend work required when on event)

Start date: ASAP

Seniority Level: Mid-level

About the Company:

Airspeeder is an upcoming, next-generation motorsport series for electric flying vehicles. It has been described as the “Formula 1 of the skies”. The series, founded by technology and space entrepreneur, Matt Pearson will be powered by performance eVTOL manufacturer Alauda.

Alauda Aeronautics provides teams with identical craft, known as ‘Speeders’. Teams will be given the freedom to set drivers and create strategy. Races will take place in remote locations across the globe. The speeders are manned racing electric quadcopters that can fly at speeds of up to 200km/h. The races will fuse mixed reality with live telemetry to create an air sport nobody has ever seen before.

At a time of significant digital growth and expansion for both the Airspeeder sport and the Alauda Aeronautics manufacturer of flying vehicles, we’re looking for a talented, highly motivated, proactive and resourceful individual, with a deep knowledge and experience of social media platform growth to join our team in London. This role requires someone with ambition to set the mark within both sport and social media.

Job Description:

As Head of Social Media for the group you will set the social media vision and lead a growing global team of talented Social Content Specialists to successfully manage and develop the social content output for the three brands, ensuring it aligns with the overarching strategy and meets KPIs.

You will also be the main point of contact for some of our biggest clients and responsible for developing image, video, mixed reality media campaigns across multiple channels.

Reporting to the Head of Media, you will work collaboratively to consistently evolve our social content (owned and paid) business strategy.

Developing and expanding relationships with partners, including broadcasters, producers and platforms would have to be within your capability in this role.

The ideal candidate will have strong metric results across a number of social platforms for an existing sports rights holder, and a proven track record of successful campaigns devised and launched.

Having experience with known sports properties or sports agencies would put you at an advantage for this vacancy.

Candidates for the role should aim to provide inspirational and creative thought leadership on ways to reach and gain the attention of target audiences, including motorsport, drone racing, technology, aviation, extreme sports and pop culture.

Can collaborate with business leaders across the organization to identify and purposely create revenue enhancing content across ads, marketing partnerships, merchandise, and content initiatives.

This position is based in our London offices.

About You:

  • Previous sports properties or sports agency experience.
  • Solid experience in social media strategy development and activation.
  • Deep understanding of organic, paid and earned social media principles across key social media platforms globally.
  • Data-driven, analytical mindset, demonstrated knowledge in social media metrics, reporting and analytics.
  • Used to working with and interpreting research, data and social analytics to improve insight, strategy and delivery
  • Strong written and verbal communication skills
  • An understanding of the latest pay-per-click and social media marketing techniques used across the top social media platforms today.
  • Have an understanding of video and image workflow and feedback.
  • Be able to create a killer strategy for engagement
  • Ability to work proactively independently as well as part of a team.

Key Skills and Knowledge:

  • Bachelor’s Degree in Relevant Field; Minimum 5+ years of experience developing and executing Social Strategies and Content in an Agency or Sports Brand Environment
  • In-depth knowledge of the major platforms’ organic and paid features – spanning analytics, optimization, ad-formats, and bespoke content planning.
  • An integrated leader, with experience working not only Social-first campaigns, but also a champion for how the discipline fits into fully integrated 360 campaigns.
  • Can own monthly and weekly digital reporting across social channels.
  • Strong interpersonal skills, ability to work with internal and external partners at all levels, presenting ideas clearly and concisely, both written and verbal.
  • Excellent strategic planning skills with the ability to identify and prioritize projects with competing timelines
  • Keen sense of brand voice/strategy and how to bring it to life.
  • A passion for sports, with an awareness of all UK, European and major worldwide sporting events.
  • A natural knowledge of the Gen-Z audience.
  • Experience across reporting and utlizing tools e.g., Sprout, Hubspot, SEMrush.
  • Highly organized with a positive attitude and a strong desire to get things done.
  • Possesses expertise in Adobe Creative Suite, After Effects, Photoshop and InDesign or other appropriate software applications.
  • Proficient with social media platforms, including but not limited to, Facebook, Twitter, YouTube, Instagram, TikTok, Snapchat.

Supervisory Responsibility

This position manages one social media producer in Australia remotely, and two interns working in London.

General:

  • Able to be an ambassador to the core values of the brand.
  • Be a good communicator with strong relationship management skills.
  • Some travel to shoots in the community, races internationally and partner offices.
  • Some knowledge of technology and motorsport industries.

Airspeeder/Alauda is an Equal Opportunity Employer; employment with us is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, colour, religion, gender, national origin/ethnicity, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.